Branding in Marketing and Communication Design: Coffee Table Books

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What Makes A Coffee Table Book Perfect For Telling Brand’s Story?

Coffee Table Books are exclusive and visually impactful books with captivating images and text. Such books are a wonderful way for readers to enjoy great works of art and photography in their home, but that s not their only purpose. The most common use of coffee table books is to use it as an accent piece to enhance the interiors or to entertain guests patiently waiting for their host to emerge from some other room.

Here's an example of a coffee table book on ethnic art and customs in India, designed for people interested in Indian Legacy.

Folk Yatra - Coffee Table Book

While some buy coffee table books purely for display, some buy it to make a personal statement about themselves. These books occupy the prime real estate of the table tops instead of dusty book shelves. By leaving a book out on the table for all to see, they're putting themselves out there. It's like saying -This is what I like, and This is what I know.

So How Can Brands Use Coffee Table Books for Marketing?

Through the medium of coffee table book, brands can tell their story. At OH! Design Studio, coffee table book designers worked on similar project. The client's company was reaching milestone date. They wanted to reflect on their success.

We designed a coffee table book for them to showcase the history of their brand chronologically, highlighting the products, people and environments that have shaped their evolution.

Coffee Table Book Designs By OH! Design Studio

Taj Hotels - Coffee Table Book

Sakhi - Coffee Table Book

Chrysalis- Exim Bank Coffee Table Book

OH! Design Studio has an impressive portfolio of high-end real estate brochure design, especially for luxury segment. The design firm manages brochure designing from concept, design,copy to print.

At OH! Design Studio, we have worked on many real estate projects for branding, communication design and online marketing. When it comes to brochure designing, especially for luxury properties, paper choice and printing effects are an important part of successful brochure design. That’s why we insist on end-to-end execution for brochures and everything that we design for print.

1. Luxury Real Estate Brochure and Identity Design

Increasing brand awareness and building brand recall for this real estate client was the primary objective of creating this luxury real estate brochure design. Located in one of the prime areas of Mumbai Western Suburbs, we were given the task of presenting this single tower as a luxurious upscale entity.

Brochure Design Concept: Life 360 degree.

Brochure Cover Design

Brochure Custom Page Designs

2. Tri-fold brochure design

3. Brochure design for luxury villas

View a collection of OH! Design Studio's real estate marketing and communication design portfolio below:

Looking for a brochure design company or graphic design agency? Contact OH! Design Studio at letstalk@ohdesignstudio.com.

What Is A Coffee Table Book?

A coffee table book is an over sized, usually hard-covered book whose place is for display on a table intended for use in an area in which one would entertain guests and from which it can act to inspire conversation. Subject matter is predominantly non-fiction and pictorial or a photo-book. Pages consist mainly of photographs and illustrations, accompanied by captions and small blocks of text, as opposed to long prose. Since they are aimed at anyone who might pick the book up for a light read, the analysis inside is often more basic and with less jargon than other books on the subject. Because of this, the term "coffee table book" can be used pejoratively to indicate a superficial approach to the subject.

What Is The Purpose Of Coffee Table Book?

The purpose of most coffee table books is to display interesting or aesthetically pleasing visuals, often in the form of photographs. The subject may be historical in nature, such as a book featuring hundreds of illustrations from the 1939 World's Fair in New York City, or about a place or culture, such as "Gardens of Delight," a look at Indian gardens over time, published by Roli books. They may also showcase artistic photography or large prints of painters, such as a collection of Picasso's paintings. Architecture is also a popular subject for coffee table books.

OH! Design Studio understands well the concept of designer coffee table books. The Publication of designer coffee table books done by them for their well known clients like Sossegado - Taj Hotels, Modern Princess - Sakhi, Folk Yatra - Jill & The Beanstalk Publication, Chrysalis - Exim Bank India shows it very clearly how beautifully they designed the coffee table books.

Coffee Table Book Info

Ref: http://en.wikipedia.org/wiki/Coffee_table_book

Ref: http://www.ehow.com/about_5036135_definition-coffee-table-book.html

OTHER BLOGS RELATED TO COFFEE TABLE BOOK

Collection of Designer Coffee Table Books By OH! Design Studio

How to Use Coffee Table Book for Marketing

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