Branding in Marketing and Communication Design: graphic design studio

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3 Branding Basics Every Graphic Designer Should Know

I’ve observed a lot of graphic designers focusing only on making their designs beautiful. Often they forget that every design has a purpose and that is to communicate a message or some information to its target audience effectively.

Different Strokes For Different Folks

I’m not saying that the designs should not be attractive. Of course the logo design, brochure design or packaging needs to look attractive, but ‘attractive design’ is relative.

What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. And what instantly catches eyeballs from rural buyer would in all probability be an instant-miss by this chic urban customer. The point is, design keeping in mind the target audience.

Inconsistent brands confuse buyers

Graphic designing is an element of branding. A customer experiences brand through the product or service, that brand’s values, personality and communication among other things. So all forms of visual communication including illustrations, packaging design, point-of-sale, website design, logo design, marketing collateral etc help create a brand identity in the target buyer’s mind. Communicate the brand consistently and clearly at every touch point. It should feel like it derives from one place.

Great design is invisible so that the brand message can shine through

I’ve seen graphic designers over complicate designs to convey marketing messages. The design challenge is to simplify the brand message visually in such a way that the design resonates subconsciously with the audience telling people how they’re supposed to interact with the brand. Highlight the brand and its message, not the design. “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” – David Craib

Published by OH! Design Studio – a branding and integrated graphic design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

OH! Design Studio has an impressive portfolio of high-end real estate brochure design, especially for luxury segment. The design firm manages brochure designing from concept, design,copy to print.

At OH! Design Studio, we have worked on many real estate projects for branding, communication design and online marketing. When it comes to brochure designing, especially for luxury properties, paper choice and printing effects are an important part of successful brochure design. That’s why we insist on end-to-end execution for brochures and everything that we design for print.

1. Luxury Real Estate Brochure and Identity Design

Increasing brand awareness and building brand recall for this real estate client was the primary objective of creating this luxury real estate brochure design. Located in one of the prime areas of Mumbai Western Suburbs, we were given the task of presenting this single tower as a luxurious upscale entity.

Brochure Design Concept: Life 360 degree.

Brochure Cover Design

Brochure Custom Page Designs

2. Tri-fold brochure design

3. Brochure design for luxury villas

View a collection of OH! Design Studio's real estate marketing and communication design portfolio below:

Looking for a brochure design company or graphic design agency? Contact OH! Design Studio at letstalk@ohdesignstudio.com.

advantage of hiring boutique creative agency

When launching a new brand or re-branding an existing one, any business would want a reliable and good branding agency to partner for success. But it doesn’t always have to be a big creative agency. When it comes to quality of work, small can be big.

A word about small branding and creative agencies

Also known as boutique agencies, small creative firms have few things in common:

Boutique firms may not offer a wide range of services in-house, but most likely they have niche specialization in the services they do provide.

Team size at smaller creative firms is very small, but it comprises mainly of experts and specialists.

Small agency employees work together. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.

Unlike big agencies, boutique agencies are flexible with respect to reporting models, methodologies, processes, etc.

Why choose a small branding agency?

For every brand launch, re-launch or promotion, stakes are always high. So why choose a small agency to brand, design and promote your brand?

If your thoughts resonate with this question, then the biggest misconception which you have is that only big agencies can think and do big. Well, bigger is not always better. In fact, for smaller agencies, your business represents a relatively bigger percentage of overall revenue and so they are as invested in your results as you are.

Here are some advantages of hiring a small creative agency for your branding and design work:

Clients work with the most experienced team members from the small agency.

Unlike big companies, boutique firms do not have large organizational hierarchies. Their team comprises mainly of specialists, and there no work relegation to less experienced members.

Small team size has nothing to do with the quality of work. In fact, smaller creative companies can produce big agency quality work at lower overhead costs. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.

There is less miscommunication.

An advantage that’s related to above point is that creative team which pitches for new projects is the same team that eventually works on the project once the job is confirmed. In big agencies, there is a dedicated business development team that presents pitches.

So how does it matter?

Well, all your pain points and information which you discussed with the pitching team are passed on to another creative team. There is bound to be some misinterpretations, missing information in that process.

Turnaround time is better

At times, some potential clients do share their apprehension whether the size of the team would impact the turnaround time of their job.

Bigger agencies have more processes, approvals, organizational hierarchies to deal with. Clients with project based work or those who want to move faster often look for agency that can quickly respond to their needs.

For project based work which big agencies find very small in size and scope and usually do not prioritize well, clients can partner with boutique agencies and can expect a better turnaround time.

Published by OH! Design Studio - a niche branding agency based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.

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