Branding in Marketing and Communication Design

3 Advantages of Partnering With Small Branding or Creative Agencies

advantage of hiring boutique creative agency

When launching a new brand or re-branding an existing one, any business would want a reliable and good branding agency to partner for success. But it doesn’t always have to be a big creative agency. When it comes to quality of work, small can be big.

A word about small branding and creative agencies

Also known as boutique agencies, small creative firms have few things in common:

Boutique firms may not offer a wide range of services in-house, but most likely they have niche specialization in the services they do provide.

Team size at smaller creative firms is very small, but it comprises mainly of experts and specialists.

Small agency employees work together. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.

Unlike big agencies, boutique agencies are flexible with respect to reporting models, methodologies, processes, etc.

Why choose a small branding agency?

For every brand launch, re-launch or promotion, stakes are always high. So why choose a small agency to brand, design and promote your brand?

If your thoughts resonate with this question, then the biggest misconception which you have is that only big agencies can think and do big. Well, bigger is not always better. In fact, for smaller agencies, your business represents a relatively bigger percentage of overall revenue and so they are as invested in your results as you are.

Here are some advantages of hiring a small creative agency for your branding and design work:

Clients work with the most experienced team members from the small agency.

Unlike big companies, boutique firms do not have large organizational hierarchies. Their team comprises mainly of specialists, and there no work relegation to less experienced members.

Small team size has nothing to do with the quality of work. In fact, smaller creative companies can produce big agency quality work at lower overhead costs. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.

There is less miscommunication.

An advantage that’s related to above point is that creative team which pitches for new projects is the same team that eventually works on the project once the job is confirmed. In big agencies, there is a dedicated business development team that presents pitches.

So how does it matter?

Well, all your pain points and information which you discussed with the pitching team are passed on to another creative team. There is bound to be some misinterpretations, missing information in that process.

Turnaround time is better

At times, some potential clients do share their apprehension whether the size of the team would impact the turnaround time of their job.

Bigger agencies have more processes, approvals, organizational hierarchies to deal with. Clients with project based work or those who want to move faster often look for agency that can quickly respond to their needs.

For project based work which big agencies find very small in size and scope and usually do not prioritize well, clients can partner with boutique agencies and can expect a better turnaround time.

Published by OH! Design Studio - a niche branding agency based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.

What is your idea about building a brand?

A nice logo, an interesting name and maybe an appealing look and feel- do you think it ends there?

Brand identity is just a part of brand, but it is not everything.

Then what is a brand?

People come in contact with a brand in different ways. A prospective client making a new business inquiry interacting with your people is forming a perception about your brand. Your existing customer using your product or service forms some impression about your brand.

Brand is Perception Just Like Social Perceptions.

Come to think of it- don’t you form impressions about other people based on what they wear , how they talk, their body language, personality, tone of voice, how they think, etc.

In the same way, every brand has a personality and a tone of voice. A brand can choose how to communicate with their target audience and existing customers, what goals it wants to set, what strategy it wants to follow.

Read More About Target Audience >>

For example, if your website design is unappealing, looks drab or is filled with dull copy or jargon that your target audience won’t understand easily, it just gives an impression that you don’t care for your site visitors enough to give them information properly or you don't care for their experience.

Take packaging as another example. A good packaging design can create a truly unique brand personality . But this packaging has to really speak to your consumer. If you don't know enough about your consumers, then that loose connect is your brand.

OH! Design Studio recently helped reinvigorate a dairy brand by giving its packaging more personality and identity, something that this client intended to leverage for its branding benefits as a part of packaging redesign exercise.

Brand is Caring at every level.

A five star hotel’s marketing team which always complies with brand guidelines for all forms of communication does a wonderful job in presenting the hotel brand in a consistent way. But if that hotel’s F&B staff fails to acknowledge their customers who’ve been visiting that property for last 20 years then that’s your brand which doesn’t care much about customers.

Brand is Reputation

Reputation is important not just for big brands but also for small businesses and for individual service providers.Good reputation wins customer loyalty and leads to them recommending you to others.

Brand Identity and Design is also an important part of your brand.

You can personify your brand by giving it an identity as well as look and feel. Work with a branding agency which makes an effort to take your brand and communication design consistently across all communication channels- be it website, social media channels, blogs, brochures, packaging, and other marketing collateral which you create for promoting your business.

If You Have A Business, You Have A Brand.

Big or small, big corporate house or a one man army- it does not matter. Brand is everything that you, your people and your business does and the way you do it. The question is what type of brand you want to create or let’s say what kind of brand perception you want to build.

You might be interested in: How branding impacts sales?

Getting Started

Brand perception is influenced by the overall experiences customers have with a brand. Start by defining your brand and work on the brand strategy identifying how, when and to whom you plan on communicating and delivering your brand messages. This process is called branding.

Published by OH! Design Studio - a full-service branding agency in India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

At OH! Design Studio, we love creating packaging designs.

As a branding and integrated design firm, we believe that packaging design is a crucial purchase experience touch point for brands.

Be it a packaged product for retail shelves or the take-away food packaging for restaurants, for every single packaging design project which we have worked on, our design objective has always been to reassure the potential consumer that their purchase will deliver the value they're expecting.

Let's take a look at some of our creative packaging designing projects.

Dairy Brand Packaging

PUNJAB SIND

Recently we redesigned packaging of the entire product range of Punjab Sind – a popular Mumbai based dairy brand. We took a deviation from the usual imagery on dairy product packaging and crafted a fluid design against clean white background.

Wine Label Design

MOKSHH WINES

Exclusivity was the keyword when we designed the Living Liquids wine collection. Intricately conceived visuals gave a definitive voice to the brand- a voice of elegance and luxury.

Take – Away Food Packaging

CAFE AMRICANO

While working on take away food packaging designs for Cafe Americano, we took up the quintessential American stars and stripes with fonts reflecting the young, vibrant nature of the cafe.

MANGIAMO

creative salad and pizza food packaging design

Pharmaceutical Product Packaging Design

Looking for product packaging companies in India? OH! Design Studio can help. Drop us a line at letstalk@ohdesignstudio.com or call at +919820854943

How often do you entertain a salesman who is not dressed professionally?

What if he’s wearing a suit with sports shoes?

Your first reaction would be ‘I don’t want to do business with this chump’.

That’s exactly how an unprofessionally designed logo dampens your marketing efforts. That’s because your logo is the face of your company. Now a chump might say that I’m good at my work- take it or leave it’ but can you, as a brand manager, afford that?

Logo As A Brand Element

Now think of your favorite cosmetic brand. What comes to your mind- name, logo, packaging, color, slogan or a character? It could be one of these elements or may be a combination of two or more. These are all brand elements.

A variety of brand elements enhances brand awareness and even facilitates favorable (or unfavorable) brand associations. So when your customer looks at or remembers just one of these elements in isolation, you have a good reason to ensure that it looks good and professional.

Logo Design

Logo design must be unique and should convey some thought or meaning to the customers and potential customers. That implicitly implies that the design elements must resonate well with the target audience. An old fashioned logo might get rejected by youth, or a sophisticated identity can fail to click with the rural buyer. Let me explain this point with a simple example. OH! Design Studio was tasked to redesign the logo of one of the leading healthcare pharmaceutical groups –Elder Healthcare. Elder wanted to connect with the increasingly growing young audience of the country.

The good old Elder Pharmaceutical logo looked like this:

At OH! Design Studio, we analyzed and came up with a youthful and vibrant face of Elder. The bright pastel shades of yellow brought out the progressive and changing nature of the organization. The use of negative space lent a modern, trendy character to it and the smooth, flamboyant strokes further enhanced it. We struck a delicate balance between young face of Elder and the maturity and serious nature of the industry it was in.

Making of Elder Healthcare new logo

Color Pallet Of Elder Logo

Color Pallet of Elder logo

The Closing Note: Logo vs. Brand Identity

Is logo not same as the brand identity? The answer is NO. Logo design forms the core visual part of the brand identity, other aspects being the surrounding text, typeface, colors, aesthetics, brand tone and much more. Brand identity is created by the synergy of all these elements.

What Is A Coffee Table Book?

A coffee table book is an over sized, usually hard-covered book whose place is for display on a table intended for use in an area in which one would entertain guests and from which it can act to inspire conversation. Subject matter is predominantly non-fiction and pictorial or a photo-book. Pages consist mainly of photographs and illustrations, accompanied by captions and small blocks of text, as opposed to long prose. Since they are aimed at anyone who might pick the book up for a light read, the analysis inside is often more basic and with less jargon than other books on the subject. Because of this, the term "coffee table book" can be used pejoratively to indicate a superficial approach to the subject.

What Is The Purpose Of Coffee Table Book?

The purpose of most coffee table books is to display interesting or aesthetically pleasing visuals, often in the form of photographs. The subject may be historical in nature, such as a book featuring hundreds of illustrations from the 1939 World's Fair in New York City, or about a place or culture, such as "Gardens of Delight," a look at Indian gardens over time, published by Roli books. They may also showcase artistic photography or large prints of painters, such as a collection of Picasso's paintings. Architecture is also a popular subject for coffee table books.

OH! Design Studio understands well the concept of designer coffee table books. The Publication of designer coffee table books done by them for their well known clients like Sossegado - Taj Hotels, Modern Princess - Sakhi, Folk Yatra - Jill & The Beanstalk Publication, Chrysalis - Exim Bank India shows it very clearly how beautifully they designed the coffee table books.

Coffee Table Book Info

Ref: http://en.wikipedia.org/wiki/Coffee_table_book

Ref: http://www.ehow.com/about_5036135_definition-coffee-table-book.html

OTHER BLOGS RELATED TO COFFEE TABLE BOOK

Collection of Designer Coffee Table Books By OH! Design Studio

How to Use Coffee Table Book for Marketing

Build Brand Identity With Successful Strategy of OH! Design Studio

OH! Design Studio helps you make your brand, a sign of your refinement. It lets you develop a brand identity method that fabricates trust towards your organization.

Brand Identity

OH! Design Studio has a strategy that keeps up, enhances and maintains the brand in a manner that it partners your brand with positive results. Its Strategy includes various critical angles, for example, cost viability, and helps you in building your clients trust and picking up client’s fulfillment, in-store presentation, and rivalry. It centers straightforwardly on your brand and how your brand stays good to your clients.

Fitting brand management done by OH! Design Studio has come about in one item's higher deals, as well as on different items connected with that specific brand. For instance, if a client cherishes Cadbury's Dairy milk, then the client is more inclined to attempt different items offered by the Cadbury organization, for example, Cadburys Bourneville.

Brand Identity is exceptionally vital from the perspective of Reputations Corporation, a consultancy bunch from Vancouver, has done a review on brand identity and organization notoriety which demonstrates that 72 percent of clients accept that organization's notoriety impacts the purchasing choices of clients, an organization who has an amazing notoriety 80 percent of workers will work there with less pay.

OH! Design Studio manages successful brand identity heads your organization brand to your clients on whom you are focusing and helps you assemble their trust towards your brand.

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