Corporate brochure is an important company marketing collateral for every business. It gives a voice to the company. It communicates the brand values, highlights the brand strengths and creates the desired brand image which is made up of facts, vision and feelings. When used strategically, a corporate brochure can serve as an excellent tool for corporate storytelling.

Increasingly, marketers are deciding to make company brochures more engaging. They are embracing a different style of corporate brochure design to take it to the next level.

What is it that marketers are doing differently?

Well, they are indulging in presenting the company information in a highly visually engaging way. Marketers are opting for coffee table book inspired corporate brochures to present their brand in a memorable way.

Corporate Brochures Inspired by Coffee Table Book Format

Coffee table book format is larger and lavishly illustrated. They are like high-end art books and designed to offer visual treats to its readers.

Leading Indian coffee table book design company OH! Design Studio believes that presenting a company brochure in the form of a coffee table book is a wonderful way to create a powerful visual impact on the readers and stakeholders of the company.

Here are some such corporate brochure projects shared by one of the top corporate brochure design companies in India — OH! Design Studio. OH! Design, a Mumbai-based integrated branding and digital marketing agency, specializes in designing compelling, inspiring and state-of-the-art coffee table books. 

1. Portfolio of a leading Indian architectural & interior design firm

ZZ Architects use this brochure as a coffee table book to engage their clientele in the reception area or meeting rooms ,while the latter is patiently waiting for their host to join them.

The brochure has a grand and exclusive feel to it. At the same time, the graphics are modern and clean. Together these elements communicate and highlight the brand promise of the client’s firm and do justice to the presentation of their bespoke and contemporary projects.

2. Corporate brochure for the largest valve manufacturers in India

Using the coffee table book format, OH! Design Studio designed this company brochure to express the legacy of an iconic company. By using stories, imagery and design, OH! presented a visually engaging journey of this company through time.

For more information, connect with OH! Design Studio at letstalk@ohdesignstudio.com

Other links that might interest you:

A unique corporate brochure design for a financial services firm

How Coffee Table Books are used for sparking conversations in marketing.

8 Ways in which businesses use marketing brochures

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I once sat in a meeting where the company’s in-house digital marketing executive reported on social performance and was delighted that they get N likes on an average for their posts on Instagram. The team decided this was a success as they were achieving their goal of ‘building brand awareness’.

However, on closer inspection, the e-commerce website had hardly seen any traffic increase from these sources.Unfortunately, the business was unable to justify the role of their in-house digital team as they could not see any social media RoI.

Why Did this Happen?

Not setting social media goals is one of the biggest social media mistakes marketers make. But setting vague goals which are not relevant for the business would be like setting yourself a trap.

In this case, the digital team and the business both had a common goal i.e to increase brand awareness. But they failed to define it in a meaningful way.

In the absence of well defined social media goals, the team was unable to point to specific actions and steps to be taken to meet their business’ needs. They got distracted by the good-looking reports instead of measuring performance to meet their business’ needs and justify their role.

Key social media goal setting mistakes they made

The goal was not specific.

What does “increase awareness” mean? Does it mean more followers? Or does it mean making more people interested in learning about your product?

Also, how much better do you want to get at it? You want new followers or an increase in traffic on product pages?

The goal did not have any metric

“Increase Facebook followers” or “increase web traffic” is fine, but it needs some kind of a metric and there should be a way to measure it.

So you could say ‘I need 1000 new Facebook followers ….’ or ‘I want a 20% increase in website traffic……’ . Both are measurable, the former one from FB insights and the latter one from Google Analytics.

The goal was not time bound

When goals are not time bound, there is no accountability for progress.

Coming back to your goal, you could say “I want to increase FB followers to 1000 by end of the month’ or ‘I want to increase website traffic by 20% by the end of the quarter’.

The S.M.A.R.T goal framework helps in structuring the growth objectives in a way that’s clear, trackable and helps in planning actions and steps to achieve those goals.

SMART is an acronym that stands for

  • Specific: Well defined, clear, and unambiguous
  • Measurable: With specific criteria that measure your progress towards the accomplishment of the goal
  • Achievable: Attainable and not impossible to achieve
  • Realistic: Within reach, realistic, and relevant to your larger business objectives.
  • Timely: With a clearly defined timeline

As a social media marketing strategist, my role was to assess the current situation, set SMART goals and prepare a strategic social media plan for this business. The client’s in-house digital team was then aligned to the updated social media marketing strategy.

The writer works as a social media marketing strategist at the branding agency OH! Design Studio. OH! Design Studio is an integrated creative and digital agency based in Mumbai, India.

Looking for a social media agency? LetsTalk@ohdesignstudio.com

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brand identity designer in mumbai

What is the relation between a brand & its logo

For starters, a logo is not a brand. Logo design is definitely a part of a brand and its identity, but it is not everything.

Let’s understand the meaning and purpose of each of the following before looking at how they are all related to each other.

  • Brand
  • Brand Identity
  • Logo

What is a Brand?

what is brand?
Brand is like any other living being with a name, identity and personality.

Like how people form impression about other people, they also make inferences about your company.

If you sell consumer products, then your product is your brand- good or bad depends on the expectations and experiences of the consumers with your product. Now even if your competitor is selling exactly the same product, however your brand’s value as perceived by your consumer is what really differentiates your product from what your competitor is selling. Products can be copied but brands are unique.

Brand design, visuals and colors gives a unique visual appearance to your brand, but the effort required to create differentiation of your brand in consumer’s mind goes beyond the design and graphics.

For more about brand perception in simple terms, following link is recommended: What is a Brand?

Brand Identity

  • The visible elements of a brand comprising of brand name, logo, colors, typeface and graphics are some of the things which form the brand’s identity. But there’s more to brand identity than just the physical aspect of the brand that makes it visually recognizable.
  • Brand Communication Style i.e. how the brand communicates, its tone of voice, writing style, design style in marketing collaterals, signage, messages and actions.
  • Brand’s value system

Logo Design

Logo is the central identifiable visual element that helps people remembers a brand. This graphic appears on everything that relates to the business to reinforce the visual identity of the brand.

The purpose of logo is identification.

Example:

Mahindra’s CanvasM corporate logo design by branding agency OH! Design Studio

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Use of this logo for online and offline communication:Image for post

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Published by OH! Design Studio — a niche branding agency in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

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Early this week, at OH! Design Studio, our branding team was brainstorming a new product launch for a client.

How do you create desire for a product, we asked the team.

Customers have access to a broad spectrum of products and the choices are limitless. But they don’t want to be “sold to” by brands. Instead, they’re looking for an experience that could motivate them to invest and buy.

Today, brands need to embed themselves in their audience’s lives and that too in the long run, not just for some short term gain.

And it reminded us of this famous branding quote by Eva Chen

Build a lifestyle around your brand and the audience will follow.

 
Branding quote by Eva Chen- Build a lifestyle around your brand and the audience will follow.

Creating a lifestyle brand is about defining who or what your customer wants to become in the future, and giving them the solution that will help them to achieve that end goal.

It’s not about creating the perfect cup of tea , but convincing your audience that your tea brand strengthens the powerful relationship your audience have with themselves…. or it’s not about how great your running shoe brand is, but assuring your audience that your brand will help them become fit and healthy.

Looking for more branding inspiration? Check out more such branding quotes.

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Often small businesses and non-profits site lack of marketing team strength as a reason for ineffective social media marketing outcomes. It’s interesting to note that even larger teams often make same type of social media marketing mistakes.

I was browsing through the social media profile of a company where a fellow brand marketer works.

The company is a reputed 60 year old wealth management advisory and a national level brand. They have a full fledged in-house marketing team, which includes three digital marketers.

So let’s say they have a fairly resourceful team.

Yet, their social media feed lacks visual consistency. Clearly, they do not have a social media branding strategy in place.

If you’re wondering, why visual consistency matters, then here’s the short answer.

For the starters, you don’t want to confuse or alienate your existing fans. They’ll not be able to quickly differentiate your brand from the competition or the general clutter of the feed. And new followers will not be able to build recognition in the first place.

I’ll give an example.

In my social media feed, when I come across any news post, I have a tendency to not believe it unless it is from a trustworthy news publisher. I generally check the account name to decide whether to click ‘see more’ link in the text caption of the post or skip it.

But when I see the posts which look like the following, I know where it’s coming from. I recognize the brand just by looking at the visual presentation of the content- their fonts, logo placement, yellow highlights.

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If you’re looking for a more relatable example, then here’s one from Cadbury.

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Did you notice the account names? These sample posts are from different accounts of Cadbury, and yet you can see the visual branding elements being consistently and coherently used by the globally distributed teams.

So if team size has no impact on maintaining brand aesthetics consistently, then what is it?

The answer is social media style guide. This document has a wider scope, but a part of it includes visual design guidelines for social media content. It helps in keeping in-house, outsourced and distributed or even a one-member team consistent in the visual presentation of the brand on social media.

The writer works as a social media marketing strategist at OH! Design Studio. OH! Design Studio is an integrated branding and digital agency based in Mumbai, India.

Looking for a social media marketing agency? letstalk@ohdesignstudio.com

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OH! Design Studio is one of the leading branding agencies in Mumbai, India.

The firm is an integrated creative and digital branding company and provides strategic branding, design and digital services across various sectors and verticals.

From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding, brand activation and marketing. The services offered includes brand identity, brand positioning, brand architecture, brand design, marketing communication design, product packaging design, environmental graphics, SEO, social media marketing and other digital marketing services.

Headquartered in Mumbai, OH! Design Studio has successfully helped companies across industries in launching new brands and in re-branding.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through its core strength i.e graphic design. At OH! Design Studio, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.

OH! Design Studio Branding Services

 

Brand Strategy

  • Research & Insight Development
  • Brand Positioning
  • Brand Definitions
  • Content Strategy
  • Naming

Brand Identity

  • Visual Systems
  • Brand Guidelines
  • Brand Book
  • Content Development
  • Business Systems

Brand Experience

  • Web
  • Mobile
  • Print
  • Retail
  • Packaging
  • Environmental

Looking for top branding or graphic design studios in India? Contact OH! Design Studio at +919820854943 or letstalk@ohdesignstudio.com .

OH! Design Studio On Social Media

SlideShare: OH! Design Studio

Twitter: OH! Design Studio

Pinterest: OH! Design Studio

Instagram: OH! Design Studio

Facebook: OH! Design Studio

LinkedIn: OH! Design Studio

Creative Projects of OH! Design Studio


Product Packaging Design by OH! Design Studio
 
Premium Coffee Table Book Design by OH! Design


Space Branding & Design by OH! Design Studio


Luxury Real Estate Brochure Design by OH! Design Studio

Brand Identity Design by OH! Design Studio
logo design by Oh design studio


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Presenting the collection of three best designer coffee table books crafted by the branding firm OH! Design Studio. Headquatered in Mumbai, OH! Design Studio is one of the top coffee table book designers in India.

Sossegado — Taj Hotels : 

A coffee table book meant for the travelers who travel to discover both new places and themselves. Once glance at the book will make you want to drop everything and escape to Goa to explore its unseen places.

coffee table book designers

Folkyatra: 

A roadmap to the unexplored art forms of tribal India. The coffee table book was a true ‘yatra’ that left the readers in wondrous amazement of the vast fabric of Indian art and culture.


designer coffee table book

Chrysalis- 

Exim Bank: A coffee table book sponsored by Exim Bank chronicled the history of trade and commerce in India.

corporate coffee table book

BLOGS ON COFFEE TABLE BOOK BY OH! DESIGN STUDIO

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