According to a research (1), the main reason marketers use social media platforms is to increase brand awareness. In fact 70% marketers chose this option as the No. 1 reason.
Clearly, social media today is more about deepening the connection with the consumers and less about sales. In that case, it helps to know the reasons for consumers to follow brands on social media. -what they want and more importantly what they don’t want.
Top reasons why consumers follow brands on social media
According to the findings of this survey, 50% of consumers follow brands on social media to learn about their new products and services. If this has inspired you to make more posts related to products/ services, then hold-on and check out the next top reason for consumers for follow brand channels.
48% of the consumers want to be entertained by brands on social media. That’s interesting because it clearly calls out for content which is not salesy.
Balancing these top two reasons pose a creative challenge for social media marketing agencies or creative teams managing the brands’ social media channels.
Social Media For Brand Awareness Case Study: Checkout how an Indian dairy brand pulled it off successfully in promoting their products and at the same time entertaining their followers.
Why do consumers unfollow brands on social media?
To be successful on social media, it’s equally important for brands to understand what is that puts off their audience.
Poor customer service is the number one reason why consumers will unfollow a brand on social media, followed by posting irrelevant content.
When it comes to boosting brand awareness, social media is one of the key marketing channels today. But it’s not a platform where brands can succeed by having a one-sided conversation. Social media is all about connecting with the target audience, and for that it’s important to understand what type of content works and what doesn’t.
Looking for social media marketing agency in India?
OH! Design Studio is a fully integrated creative and digital marketing firm based in Mumbai. At OH!, we have successfully delivered social media management services to B2B and B2C organizations. Tell us about your business and we will work with you to plan out an optimum social media strategy mapped to your business and marketing goals.
letstalk@ohdesignstudio.com
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(1) About the survey: Social Sprout surveyed more than 1000 social marketers and more than 1000 consumers for this research. Source of survey and images: https://sproutsocial.com/insights/data/index/
