When launching a new brand or re-branding an existing one, any business would want a reliable and good branding agency to partner for success. But it doesn’t always have to be a big creative agency. When it comes to quality of work, small can be big.
Also known as boutique agencies, small creative firms have few things in common:
A word about small branding and creative agencies
Also known as boutique agencies, small creative firms have few things in common:
- Boutique firms may not offer a wide range of services in-house, but most likely they have niche specialization in the services they do provide.
- Team size at smaller creative firms is very small, but it comprises mainly of experts and specialists.
- Small agency employees work together. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.
- Unlike big agencies, boutique agencies are flexible with respect to reporting models, methodologies, processes, etc.
Why choose a small branding agency?
For every brand launch, re-launch or promotion, stakes are always high. So why choose a small agency to brand, design and promote your brand?
If your thoughts resonate with this question, then the biggest misconception which you have is that only big agencies can think and do big. Well, bigger is not always better. In fact, for smaller agencies, your business represents a relatively bigger percentage of overall revenue and so they are as invested in your results as you are.
Here are some advantages of hiring a small creative agency for your branding and design work:
- Clients work with the most experienced team members from the small agency.
Unlike big companies, boutique firms do not have large organizational hierarchies. Their team comprises mainly of specialists, and there no work relegation to less experienced members.
Small team size has nothing to do with the quality of work. In fact, smaller creative companies can produce big agency quality work at lower overhead costs. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.
- There is less miscommunication.
An advantage that’s related to above point is that creative team which pitches for new projects is the same team that eventually works on the project once the job is confirmed. In big agencies, there is a dedicated business development team that presents pitches.
So how does it matter?
Well, all your pain points and information which you discussed with the pitching team are passed on to another creative team. There is bound to be some misinterpretations, missing information in that process.
- Turnaround time is better
At times, some potential clients do share their apprehension whether the size of the team would impact the turnaround time of their job.
Bigger agencies have more processes, approvals, organizational hierarchies to deal with. Clients with project based work or those who want to move faster often look for agency that can quickly respond to their needs.
For project based work which big agencies find very small in size and scope and usually do not prioritize well, clients can partner with boutique agencies and can expect a better turnaround time.
Published by OH! Design Studio - a niche branding agency based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.
