Showing posts with label Branding. Show all posts

Are Marketing Brochures Still Relevant In The Digital Age?

In the digital age, the definition of marketing collateral has evolved to include digital assets like website, eBooks, etc.

Most likely you already knew that :) What you want to know is whether brochures are still relevant. Do people still interact with a printed brochure in the age of new media? Is it worth investing in them?

Don’t be surprised if I say marketing brochures are still an important part of the marketing mix. Big or small, enterprise or start-up, B2B or B2C, organisations use brochures for communicating with customers at different touch points.

Take a look at the ways to make use of marketing brochures or the types of marketing brochures.

Here are four reasons why brochures are still considered an important marketing collateral to showcase the brand and its offerings.

Reasons Why Marketing Brochures Are Still Relevant

1. A Break from the Digital Monotony

What was new and novel has turned into a pile of clutter. We skim through countless emails and articles every day. Mechanically move from one to the next. Printed marketing brochures offer a break from this digital monotony. It offers an alternative medium to connect with your audience.

Also, imagine reaching out to CXO audience through email. Well most probably you won’t pass through their assistant’s sight. A physical copy of a printed brochure occupies real estate on the CXO’s desk.

2. Tangible Impression

Well designed and appealing print collateral still has the power to make a tangible impression. It hits you straight. It literally adds weight to your brand’s presence. And that experience is derived from the intersection of a nice design, content and the quality or print and paper. Creative brochure designers skilled in brand design use content and design in harmony with the overall brand guidelines. That helps in strengthening the brand image.

3. A way to Drive Traffic to Digital Channels

Printed brochures offer a way to drive traffic to digital channels. To maximize the impact of your marketing plan, think beyond the single dimension approach and integrate digital and print. Whether it is our product catalog communicating with your customers post purchase, or an exhibition giveaway brochure targeting prospects in pre-purchase stage, every type of brochure can be designed to drive traffic to your organisation’s digital channel. The trick is to integrate it properly within the content of the brochure.

4. Tap Physical Customer Presence

Finally, no matter how much time your target audience spends online, they still exist in the physical world. They still go to retail store or attend events. They still visit their doctor’s clinic and they still spend considerable amount of time offline. What better way to tap their physical presence with an impressive printed brochure.

Digital age has given a new power to printed marketing collateral to re-engage the target audience. The key lies in giving a clear purpose to the brochures and integrating them wisely in the overall integrated marketing plan.

You might also be interested in: Creative real estate brochure designs

With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.
Walmart
 didn’t just buy an e-commerce company in India, they bought Flipkart-–a
 brand. Just because a company is making losses, doesn’t mean that its 
brand is not valuable.
The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.
Be
 it in India or in more evolved markets, branding plays a role in 
earning the psychological goodwill in the mind of their consumers.
Yet, world over not many companies hold branding as one of their core business activities. Branding in India is no exception.
But where India falls short is that in spite of having the vision to adopt a brand-driven approach, there are not enough examples to follow here.
 That’s where an external consultant can bring in a lot of knowledge and
 experience from within and across industries. Branding is a niche area 
of operation. Even for companies which have strong marketing departments
 may have much to gain from a specialist branding perspective.
You might also be interested in: Role of branding in B2B
Secondly, most Indian companies have not yet understood the impact of social media in branding.
 It’s surprising how easily even corporate marketers in India discount 
the influence of social media branding on the long term development of 
the brand. It’s high time companies embrace online branding in a more 
holistic way and stop delegating social media management to 
inexperienced interns or time-starved employees who have nothing to do 
with marketing.
About OH! Design Studio
OH!
 Design Studio is an integrated creative and digital firm in India. 
Established in 2006, the firm provides branding, design and digital 
services across various sectors and verticals. The firm’s key service 
verticals include Branding, Packaging, Digital Marketing and Space 
Design. 

What is the relation between a brand & its logo

For starters, a logo is not a brand. Logo design is definitely a part of a brand and its identity, but it is not everything.

Let’s understand the meaning and purpose of each of the following before looking at how they are all related to each other.

Brand
Brand Identity
Logo

What is a Brand?

Brand is like any other living being with a name, identity and personality.

Like how people form impression about other people, they also make inferences about your company.

If you sell consumer products, then your product is your brand- good or bad depends on the expectations and experiences of the consumers with your product. Now even if your competitor is selling exactly the same product, however your brand’s value as perceived by your consumer is what really differentiates your product from what your competitor is selling. Products can be copied but brands are unique.

Brand design, visuals and colors gives a unique visual appearance to your brand, but the effort required to create differentiation of your brand in consumer’s mind goes beyond the design and graphics.

For more about brand perception in simple terms, following link is recommended: What is a Brand?

Brand Identity

The visible elements of a brand comprising of brand name, logo, colors, typeface and graphics are some of the things which form the brand’s identity. But there’s more to brand identity than just the physical aspect of the brand that makes it visually recognizable.
Brand Communication Style i.e. how the brand communicates, its tone of voice, writing style, design style in marketing collaterals, signage, messages and actions.
Brand’s value system

Logo Design

Logo is the central identifiable visual element that helps people remembers a brand. This graphic appears on everything that relates to the business to reinforce the visual identity of the brand.

The purpose of logo is identification.

Example:

Mahindra’s CanvasM corporate logo design by branding agency OH! Design Studio

Use of this logo for online and offline communication:

Published by OH! Design Studio — a niche branding agency in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

Build A Lifestyle Around Your Brand

Early this week, at OH! Design Studio, our branding team was brainstorming a new product launch for a client.

How do you create desire for a product, we asked the team.

Customers have access to a broad spectrum of products and the choices are limitless. But they don’t want to be “sold to” by brands. Instead, they’re looking for an experience that could motivate them to invest and buy.

Today, brands need to embed themselves in their audience’s lives and that too in the long run, not just for some short term gain.

And it reminded us of this famous branding quote by Eva Chen

Build a lifestyle around your brand and the audience will follow.

Creating a lifestyle brand is about defining who or what your customer wants to become in the future, and giving them the solution that will help them to achieve that end goal.

It’s not about creating the perfect cup of tea , but convincing your audience that your tea brand strengthens the powerful relationship your audience have with themselves…. or it’s not about how great your running shoe brand is, but assuring your audience that your brand will help them become fit and healthy.

Looking for more branding inspiration? Check out more such branding quotes.

OH! Design Studio: Branding Agency in Mumbai

OH! Design Studio is one of the leading branding agencies in Mumbai, India.

The firm is an integrated creative and digital branding company and provides strategic branding, design and digital services across various sectors and verticals.

From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding, brand activation and marketing. The services offered includes brand identity, brand positioning, brand architecture, brand design, marketing communication design, product packaging design, environmental graphics, SEO, social media marketing and other digital marketing services.

Headquartered in Mumbai, OH! Design Studio has successfully helped companies across industries in launching new brands and in re-branding.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through its core strength i.e graphic design. At OH! Design Studio, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.

OH! Design Studio Branding Services

Brand Strategy

Research & Insight Development
Brand Positioning
Brand Definitions
Content Strategy
Naming

Brand Identity

Visual Systems
Brand Guidelines
Brand Book
Content Development
Business Systems

Brand Experience

Web
Mobile
Print
Retail
Packaging
Environmental

Looking for top branding or graphic design studios in India? Contact OH! Design Studio at +919820854943 or letstalk@ohdesignstudio.com .

OH! Design Studio On Social Media

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Creative Projects of OH! Design Studio

Product Packaging Design by OH! Design Studio

**Premium Coffee Table Book Design by OH! Design**

Space Branding & Design by OH! Design Studio

Luxury Real Estate Brochure Design by OH! Design Studio

Brand Identity Design by OH! Design Studio

OH! Design Studio Created Brand Identity For Al Kiera

OH! Design Studio recently designed the brand identity of Al Kiera — an upcoming child development and learning school in India.

Not all children of school age develop at the same pace. Some growth barriers develop into more serious problems that continue into the later stage. The de-evolution of their confidence forces such kids to stay grounded. Al Kiera provides the required training for personality development of such kids.

OH! Design was appointed to design the logo for this child personality development school. They created a simple logo representing wings provided by Al Kiera that helps kids rise above their growth barriers and soar high with confidence.

Follow OH! Design Studio on Twitter to get updates on the latest work by the brand studio.

Rebranding can be defined as the process of changing the image of a company.

It’s a marketing strategy which involves redesigning brand identity and visual assets for marketing materials, along with repositioning the company strategically. Sometimes it also involves company name change. What do companies achieve by doing so? Well, generally speaking, the idea behind rebranding is to establish a renewed identity for the brand, differentiating it from its competitors and effectively communicating the company promise.

Rebranding is not uncommon. Many major brands, ranging from Apple to Uber, have successfully rebranded in the past.

But an important question to ask is what was the reason for them to rebrand?

If you're considering rebranding, then make sure you’re doing it for the right reason(s)! This way you can ensure that the right approach is taken for rebranding and that the effort will achieve the expected results in the business.

What are the reasons for company Rebranding?

Here are five common reasons why companies consider rebranding.
- Current aesthetics don’t speak to your company values
-You want to change the old image of the brand
-You’re venturing into new territory or offerings
-You want to change the positioning of the company
-Your company is involved in merger or acquisition.

Examples of Rebranding:

Vodafone Idea rebranded in the middle of the lockdown in 2020. Vodafone and Idea, both are established and highly recognisable brands. When Vodafone India merged with Idea Cellular, the objective of rebranding was to carry forward the legacy of these two individual brands while also reposition the new brand ‘Vi’ to mark merger completion.

. . .

Looking for branding agencies in India? As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

I’ve observed a lot of graphic designers focusing only on making their designs beautiful. Often they forget that every design has a purpose and that is to communicate a message or some information to its target audience effectively.

Different Strokes For Different Folks

I’m not saying that the designs should not be attractive. Of course the logo design, brochure design or packaging needs to look attractive, but ‘attractive design’ is relative.

What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. And what instantly catches eyeballs from rural buyer would in all probability be an instant-miss by this chic urban customer. The point is, design keeping in mind the target audience.

Inconsistent brands confuse buyers

Graphic designing is an element of branding. A customer experiences brand through the product or service, that brand’s values, personality and communication among other things. So all forms of visual communication including illustrations, packaging design, point-of-sale, website design, logo design, marketing collateral etc help create a brand identity in the target buyer’s mind. Communicate the brand consistently and clearly at every touch point. It should feel like it derives from one place.

Great design is invisible so that the brand message can shine through

I’ve seen graphic designers over complicate designs to convey marketing messages. The design challenge is to simplify the brand message visually in such a way that the design resonates subconsciously with the audience telling people how they’re supposed to interact with the brand. Highlight the brand and its message, not the design. “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” – David Craib

Published by OH! Design Studio – a branding and integrated graphic design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

What is meant by a brand and branding?

In a very narrow sense, brand is the unique name or symbol that identifies the seller of goods or services. But 'brand' is much more than that.

A brand for a company is like a reputation for a person. On the other hand, branding is the process of building a brand (reputation). The purpose of branding is to create a pull for the brand in the market so that it resonates strongly with the target customer.

Read more to understand what is a brand and what is branding.

oh design studio-top branding agencies in india

Branding agency OH! Design Studio is headquartered in Mumbai, India and was established in 2006.

OH! is an integrated creative and digital firm in India. The company provides branding, design and digital services across various sectors and verticals.

About OH! Design Studio

As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through one of its core strength i.e. graphic design.

OH! Design Studio follows the belief that design has the power to change behavior. OH! excels in designing the visual language brands need to tell their story.

Apart from strong creative aesthetic design, what makes OH! Design Studio as one of the best branding agencies in Mumbai, India is their in-house expertise for Digital Branding.

Digital channels and assets are used to communicate a brand’s positioning as part of multi-channel brand communication or engagement programs. The overall aim of the businesses should be to deliver an authentic and consistent total brand experience that is aligned with the brand’s strategy, positioning and purpose.

OH! Design Studio offers integrated digital branding and marketing services to help build and promote brands in the digital space by integrating brand strategy at the core of their digital marketing strategy.

The four service verticals of OH! Design Studio

Branding
Packaging Design
Digital Marketing
Space Design

Looking for a branding agency in India? We can help.

For more information contact:

OH! Design Studio

letstalk@ohdesignstudio.com

+919820854943

. . .

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Brand design and communication design has to do more than just look good.

“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs.

So what makes great design for brand communication?

Great design is invisible so that the brand message can shine through

I’ve seen graphic designers over complicate designs to convey marketing messages. The design challenge is to simplify the brand message visually in such a way that the design resonates subconsciously with the audience telling people how they’re supposed to interact with the brand. Highlight the brand and its message, not the design. "Design should never say, 'Look at me.' It should always say, 'Look at this.'" – David Craib.

Brand communication design should feel like it derives from one place

Graphic designing is an element of branding. A customer experiences brand through the product or service, that brand’s values, personality and communication among other things. So all forms of visual communication including illustrations, packaging design, point-of-sale, website design, logo design, marketing collateral etc help create a brand identity in the target buyer’s mind. Communicate the brand consistently and clearly at every touch point. It should feel like it derives from one place.

Successful design connects a brand with its target audience

What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. And what instantly catches eyeballs from rural buyer would in all probability be an instant-miss by this chic urban customer. The point is, design keeping in mind the target audience.

The original version of this post was released on Graphic Designer's Blog.

Published by OH! Design Studio - a niche branding agency based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.

package designing tips for success branding

Branding and packaging design agency OH! Design Studio highlight three strategic packaging tips for successful product branding.

It is very difficult to separate consumer’s perception of the brand from its product packaging. That makes product packaging design an integral part of overall branding efforts.

Packaging designers have an understanding of creative and visual challenges, but they need strategic inputs from brand managers to be able to create a design that sells the product.

Here are the three things you must tell your packaging design agency for successful product branding.

Target Market and Positioning

Every company wants to sell their products to largest number of consumers, but your constraint is that marketing budgets are not infinite. So better to determine which consumer base would be most receptive to your product and let your branding agency devise packaging design to attract that target consumer group most effectively.

Brand Positioning gives a compelling picture of how the marketer wants the target market to view the brand. Since packaging design has a huge impact on the brand image, hence positioning statement must be provided to the packaging design team as a reference.

As mentioned before, brand image perceived by consumers is highly influenced by packaging design. Every designing decision that is made should be judged by how well it supports the positioning statement.

Let's take an example of cosmetic product packaging.

Is your skincare product made up of safe ingredients ? White, the color of sterility, would be a great color to incorporate in your packaging design.

Are you selling a funky cosmetic brand? An enthusiastic use of bright and exciting colors would be a great way to let the packaging design pop.

If your audience values organic skincare product, then earthy tones could give the desired tone to your packaging.

Brands use packaging as a way to effectively communicate their unique value proposition to their target customers.

Related Article: What is target audience?

Product Category

Packaging design by OH! Design Studio for OTC pharmaceutical product in pain relief category

Tell your packaging design agency exactly what category does your product belong to and who the competitors are.

Purchase decisions are mostly made at the point of sale. The packaging has to stand out from its competition and communicate effectively with the buyer.

Successful packaging design is not necessarily the most good looking one. It should be able to stand out from the clutter. A beautiful design doesn’t always guarantee that, but a research of your competitors’ packaging does help.

Also, knowing product category gives an idea about the decision shoppers make for example do they go for brands in that category or color or whether they are driven by some condition.

Packaging Design Architecture

You don’t want products of your brand competing with each other when looking at shelf space. With a large brand portfolio, brand architecture should be coherent across the range to create connectivity across segments and categories. There are many ways to get it right like standard use of your brand’s logotype, or creating guidelines on how the brand logo and sub-brand logo would appear.

Creative Packaging Design for Dairy Brand from OH! Design Studio

For new brands with no history in marketplace, packaging and branding guidelines can be prepared before establishing a new product’s image in the eyes of consumer. For exiting brands, visual elects are already a part of it’s brand equity and hence any change in brand design must be handled with care.

If this sounds relevant to you, letstalk@ohdesignstudio.com for branding and packaging design services. OH! Design Studio is a branding firm in Mumbai, India.

Is it possible for small businesses to compete with large brands?

Some would consider that established brands have unlimited funds for marketing or at least amount so huge that they easily hog whole market share.

With a clearly defined niche target audience, even small businesses can effectively compete with large brands.

Here is a brief introduction to target audience and why it is important for branding.

Introduction to Target Audience

As a product owner, you would want to believe that whole world will love your products.

The reality is that not everyone “needs” your product and those who do need it may or may not “like” what you are offering.

In other words, only a small population is interested in your product.

That’s your primary target audience- the group of people you should target with advertising or other forms of promotions.

It’s like how you play darts game by throwing darts onto different parts of the board. Let’s say target audience is that board- every dart you throw is targeted or aimed to hit the board.

Example of Target Audience

For a baby diaper product, primary target audience/ market segment could be guardians and healthcare professionals of babies and toddlers who use baby products as part of their daily routine. The secondary target audience/ market segment could be anyone who purchases these products for family and friends with babies and toddlers. The basic product positioning would be in the development stages of babies and toddlers.

Why identifying target audience is important for branding?

As part of brand development, strategist work on brand mission statement, does competitive research in the target category, outlines the key qualities and benefits of the brand offering, etc.

Rather than creating a brand which appeals everyone, which is not possible and can make marketing more vague, a company can better position its brand with messaging, packaging design, advertisements, products, services and so on that appeal to those specific audience groups. Even pricing, packaging design and distribution channels are decided to appeal to a brand's target market.

Defining a target audience allows to focus brand marketing money and attention on the people most likely to provide an ROI.

Related Reading: What is a brand?

At our branding company OH! Design Studio, while working on brand design projects we start by gathering insights about the target market from the client. Information about consumers’ values, preferences, lifestyle and habits provides a framework that helps determine the brand design strategy and appropriate communication.

Consider product packaging design for instance.

Packaging design is still the most powerful factor in product marketing to attract consumers. It is very difficult to separate consumer’s perception of the brand from its product packaging. Poor quality design is perceived as packaging a cheaper product with inferior quality. The choice of design elements, design structure and text must be then be driven by the kind of people the brand is targeting to visually stimulate their interest in the product and to create the right kind of brand image.

Brand strategy - Misconception about Target Audience

Does that mean while targeting a specific market you are excluding those who do not fit the criteria?

No. Targeting just gives a clear sense of direction for spending marketing money and creating focused brand message on a specific market that is more likely to buy from you than other markets. It is an effective as well as efficient way to reach potential clients and generate business.

Related Reading: Branding misconceptions

If you are looking for a branding or graphic design agency, then letstalk@ohdesignstudio.com . OH! Design Studio is an integrated branding + design consultancy firm in India.

tips on how to implement successfull branding

There are some common mistakes that big and small businesses make when they set their branding goals and invest their time and money to build a recognizable brand.

Branding efforts stop at logo design

When using your favorite cab service, do you think about their company logo design or the vision that it represents? Logo is definitely a very important part of your brand’s identity because it goes on all your communication and products and also because it does reflect the company’s values or vision (if you go deeper), but that’s not where the branding stops.

Every touch point of your brand with its stakeholders presents the opportunity of creating an experience. That experience is the brand.

Related Reading: What brand really is?

Point is many companies stop at logo design when working towards building their brand. They must continue their efforts and take their brand experience to other collateral and touch points.

Inconsistencies in brand design

Brand Design brings the brand to life and hence graphic designing is an important element of branding.

Brand design is a part of every visual communication that a company creates for their target market- be it their corporate website, product brochure, office environmental graphics, product packaging, outdoor advertisements, etc.

When companies don’t care about consistency in visual branding for all touch points, it gives mixed messages to their current and potential customers when in fact it should feel like it derives from one place.

At brand design company OH! Design Studio, while working on communication design projects we follow brand guidelines which give businesses a way to keep a brand consistent and recognizable.But companies neither invest their resources in creating one, nor find it easy to comply by it.

Not knowing enough about the target audience

Companies get vague when they are asked to describe their target market.

Related Reading: What is target audience?

If you don’t know much about your target audience, it means you are trying to communicate with a very wide audience with different tastes, preferences and pain points. Your marketing messages and value proposition would most probably get vague too.

Trying to be everything to everyone impacts your communication too because the client brief to your creative agency would be devoid of useful information about your consumer group.

Not considering online channels for branding.

Many businesses still consider branding for offline space only. Online marketing strikes a chord in their mind, but online branding sounds disconnected.

This is in a way an extension of first two points.

Online channels are as important as any other brand touch points for your business. Be it website, social media channels or paid ads, maintain high standards for all brand elements.

No emphasis on internal branding

Effective corporate communication strategy is important for many functional reasons, but one of them is internal branding. When companies fail treat their own people as an important stakeholder, they are in a way making them unaccountable for delivering on the organization’s brand promise.

Published by OH! Design Studio - a branding and integrated design agency based in Mumbai, India.

advantage of hiring boutique creative agency

When launching a new brand or re-branding an existing one, any business would want a reliable and good branding agency to partner for success. But it doesn’t always have to be a big creative agency. When it comes to quality of work, small can be big.

A word about small branding and creative agencies

Also known as boutique agencies, small creative firms have few things in common:

Boutique firms may not offer a wide range of services in-house, but most likely they have niche specialization in the services they do provide.

Team size at smaller creative firms is very small, but it comprises mainly of experts and specialists.

Small agency employees work together. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.

Unlike big agencies, boutique agencies are flexible with respect to reporting models, methodologies, processes, etc.

Why choose a small branding agency?

For every brand launch, re-launch or promotion, stakes are always high. So why choose a small agency to brand, design and promote your brand?

If your thoughts resonate with this question, then the biggest misconception which you have is that only big agencies can think and do big. Well, bigger is not always better. In fact, for smaller agencies, your business represents a relatively bigger percentage of overall revenue and so they are as invested in your results as you are.

Here are some advantages of hiring a small creative agency for your branding and design work:

Clients work with the most experienced team members from the small agency.

Unlike big companies, boutique firms do not have large organizational hierarchies. Their team comprises mainly of specialists, and there no work relegation to less experienced members.

Small team size has nothing to do with the quality of work. In fact, smaller creative companies can produce big agency quality work at lower overhead costs. High level talent works closely with each other sharing/ brainstorming ideas and sometimes skills at different levels.

There is less miscommunication.

An advantage that’s related to above point is that creative team which pitches for new projects is the same team that eventually works on the project once the job is confirmed. In big agencies, there is a dedicated business development team that presents pitches.

So how does it matter?

Well, all your pain points and information which you discussed with the pitching team are passed on to another creative team. There is bound to be some misinterpretations, missing information in that process.

Turnaround time is better

At times, some potential clients do share their apprehension whether the size of the team would impact the turnaround time of their job.

Bigger agencies have more processes, approvals, organizational hierarchies to deal with. Clients with project based work or those who want to move faster often look for agency that can quickly respond to their needs.

For project based work which big agencies find very small in size and scope and usually do not prioritize well, clients can partner with boutique agencies and can expect a better turnaround time.

Navigation

Reasons Why Marketing Brochures Are Still Relevant

1. A Break from the Digital Monotony

2. Tangible Impression

3. A way to Drive Traffic to Digital Channels

4. Tap Physical Customer Presence

What is the relation between a brand & its logo

What is a Brand?

Brand Identity

Logo Design

Use of this logo for online and offline communication:

Build a lifestyle around your brand and the audience will follow.

OH! Design Studio Branding Services

Brand Strategy

Brand Identity

Brand Experience

OH! Design Studio On Social Media

Creative Projects of OH! Design Studio

What are the reasons for company Rebranding?

Examples of Rebranding:

Different Strokes For Different Folks

Inconsistent brands confuse buyers

Great design is invisible so that the brand message can shine through

What is meant by a brand and branding?

About OH! Design Studio

The four service verticals of OH! Design Studio

For more information contact:

Great design is invisible so that the brand message can shine through

Brand communication design should feel like it derives from one place

Successful design connects a brand with its target audience

Branding and packaging design agency OH! Design Studio highlight three strategic packaging tips for successful product branding.

It is very difficult to separate consumer’s perception of the brand from its product packaging. That makes product packaging design an integral part of overall branding efforts.

Target Market and Positioning

Product Category

Packaging Design Architecture

If this sounds relevant to you, letstalk@ohdesignstudio.com for branding and packaging design services. OH! Design Studio is a branding firm in Mumbai, India.

Is it possible for small businesses to compete with large brands?

Introduction to Target Audience

Example of Target Audience

Why identifying target audience is important for branding?

Brand strategy - Misconception about Target Audience

Branding efforts stop at logo design

Inconsistencies in brand design

Not knowing enough about the target audience

Not considering online channels for branding.

No emphasis on internal branding

A word about small branding and creative agencies

Why choose a small branding agency?

Clients work with the most experienced team members from the small agency.

There is less miscommunication.

Turnaround time is better