I
once sat in a meeting where the company’s in-house digital marketing
executive reported on social performance and was delighted that they get
N likes on an average for their posts on Instagram. The team decided
this was a success as they were achieving their goal of ‘building brand
awareness’.However,
on closer inspection, the e-commerce website had hardly seen any
traffic increase from these sources.Unfortunately, the business was
unable to justify the role of their in-house digital team...
Showing posts with label digital marketing tips. Show all posts
Showing posts with label digital marketing tips. Show all posts
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