According to the CMO Survey report 2019 (see footnote), CMOs are increasing the social media marketing spends.This, as per the survey, is inspite of a relatively modest contribution of social media to enterprise performance.
So Why are CMOs Doubling their Social Media Investments now?
Following reasons have been identified for this trend in 2019:1. Social media can provide powerful insights about the consumers. Beyond the engagement, social media help in sentiment analysis,measuring online behaviour...
Showing posts with label marketing strategies. Show all posts
Showing posts with label marketing strategies. Show all posts
Why An In-House Social Media Team Almost Got Fired
I
once sat in a meeting where the company’s in-house digital marketing
executive reported on social performance and was delighted that they get
N likes on an average for their posts on Instagram. The team decided
this was a success as they were achieving their goal of ‘building brand
awareness’.However,
on closer inspection, the e-commerce website had hardly seen any
traffic increase from these sources.Unfortunately, the business was
unable to justify the role of their in-house digital team...
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