In the digital age, the definition of marketing collateral has evolved to include digital assets like website, eBooks, etc.Most
likely you already knew that :) What you want to know is whether
brochures are still relevant. Do people still interact...
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Why Are CMOs Increasing Their Social Media Investments?
According to the CMO Survey report 2019 (see footnote), CMOs are increasing the social media marketing spends.This, as per the survey, is inspite of a relatively modest contribution of social media to enterprise performance.
So Why are CMOs Doubling their Social Media Investments now?
Following reasons have been identified for this trend in 2019:1. Social media can provide powerful insights about the consumers. Beyond the engagement, social media help in sentiment analysis,measuring online behaviour...
More Marketers Are Embracing This Style of Corporate Brochure
Corporate
brochure is an important company marketing collateral for every
business. It gives a voice to the company. It communicates the brand
values, highlights the brand strengths and creates the desired brand
image which is made up of facts, vision and feelings. When used
strategically, a corporate brochure can serve as an excellent tool for
corporate storytelling.Increasingly, marketers are deciding to make company brochures more engaging. They are embracing a different style of corporate...
What is Target Audience and Why is it Important for Branding
Is it possible for small businesses to compete with large brands?
Some would consider that established brands have unlimited funds for marketing or at least amount so huge that they easily hog whole market share. With a clearly defined niche...
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