Branding in Marketing and Communication Design: marketing communication

Showing posts with label marketing communication. Show all posts

What Makes A Coffee Table Book Perfect For Telling Brand’s Story?

Coffee Table Books are exclusive and visually impactful books with captivating images and text. Such books are a wonderful way for readers to enjoy great works of art and photography in their home, but that s not their only purpose. The most common use of coffee table books is to use it as an accent piece to enhance the interiors or to entertain guests patiently waiting for their host to emerge from some other room.

Here's an example of a coffee table book on ethnic art and customs in India, designed for people interested in Indian Legacy.

Folk Yatra - Coffee Table Book

While some buy coffee table books purely for display, some buy it to make a personal statement about themselves. These books occupy the prime real estate of the table tops instead of dusty book shelves. By leaving a book out on the table for all to see, they're putting themselves out there. It's like saying -This is what I like, and This is what I know.

So How Can Brands Use Coffee Table Books for Marketing?

Through the medium of coffee table book, brands can tell their story. At OH! Design Studio, coffee table book designers worked on similar project. The client's company was reaching milestone date. They wanted to reflect on their success.

We designed a coffee table book for them to showcase the history of their brand chronologically, highlighting the products, people and environments that have shaped their evolution.

Coffee Table Book Designs By OH! Design Studio

Taj Hotels - Coffee Table Book

Sakhi - Coffee Table Book

Chrysalis- Exim Bank Coffee Table Book

If you’re planning to revamp your website, then hunting for the right website design agency would be your next step. But what are your evaluation criteria? Is it the visual design skills or the coding capabilities of the web design firm? Common mistake many site owners make is they usually don’t care about the design approach of the web design firms they are evaluating.

Why UI Designer’s Approach Matters?

If a web designer starts his pitch with web design template options

OR

If you have an urge to call for home page sample design to evaluate the skills of the UI designer, then stop there!

Clearly in both instances, focus is only on the look and feel. What about the site navigation & deciding what information goes where? A good looking website doesn’t necessarily does a good job of converting site visitors into leads. A beautiful design doesn’t ensure your marketing messages resonate subconsciously with the audience telling people how they’re supposed to interact with the brand.

At OH! Design Studio, we strongly believe that UI design does not start with graphic design, but with content strategy. After all, content is the main reason why people visit your website. Content-First design is a much better UI design approach than starting with web page layouts in Photoshop.

What is Content-First UI Design?

In a nutshell, when UI design starts with content requirement for the website and design comes at the end that is content-first design-last approach.

In this approach, website content is identified on the basis of marketing goals, lead generation and SEO goals and the information requirement of the website’s target audience. That forms the basis of website navigation and the way information is structured on the site. Look and feel design comes at the end.

Website design is an important part of development and is not limited to page template designs. Any UI designer can design a website. But hiring a good UI designer who takes a logical approach towards designing can make all the difference to your online marketing communication.

Published by OH! Design Studio. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.To visit our website, click here.

Brand design and communication design has to do more than just look good.

“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs.

So what makes great design for brand communication?

Great design is invisible so that the brand message can shine through

I’ve seen graphic designers over complicate designs to convey marketing messages. The design challenge is to simplify the brand message visually in such a way that the design resonates subconsciously with the audience telling people how they’re supposed to interact with the brand. Highlight the brand and its message, not the design. "Design should never say, 'Look at me.' It should always say, 'Look at this.'" – David Craib.

Brand communication design should feel like it derives from one place

Graphic designing is an element of branding. A customer experiences brand through the product or service, that brand’s values, personality and communication among other things. So all forms of visual communication including illustrations, packaging design, point-of-sale, website design, logo design, marketing collateral etc help create a brand identity in the target buyer’s mind. Communicate the brand consistently and clearly at every touch point. It should feel like it derives from one place.

Successful design connects a brand with its target audience

What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. And what instantly catches eyeballs from rural buyer would in all probability be an instant-miss by this chic urban customer. The point is, design keeping in mind the target audience.

The original version of this post was released on Graphic Designer's Blog.

Published by OH! Design Studio - a niche branding agency based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.

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