Branding In India

With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.

Walmart didn’t just buy an e-commerce company in India, they bought Flipkart-–a brand. Just because a company is making losses, doesn’t mean that its brand is not valuable.

The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.

Be it in India or in more evolved markets, branding plays a role in earning the psychological goodwill in the mind of their consumers.

Yet, world over not many companies hold branding as one of their core business activities. Branding in India is no exception.

But where India falls short is that in spite of having the vision to adopt a brand-driven approach, there are not enough examples to follow here. That’s where an external consultant can bring in a lot of knowledge and experience from within and across industries. Branding is a niche area of operation. Even for companies which have strong marketing departments may have much to gain from a specialist branding perspective.

You might also be interested in: Role of branding in B2B

Secondly, most Indian companies have not yet understood the impact of social media in branding. It’s surprising how easily even corporate marketers in India discount the influence of social media branding on the long term development of the brand. It’s high time companies embrace online branding in a more holistic way and stop delegating social media management to inexperienced interns or time-starved employees who have nothing to do with marketing.

About OH! Design Studio

OH! Design Studio is an integrated creative and digital firm in India. Established in 2006, the firm provides branding, design and digital services across various sectors and verticals. The firm’s key service verticals include Branding, Packaging, Digital Marketing and Space Design.