Showing posts with label branding agency. Show all posts
Showing posts with label branding agency. Show all posts

Restaurant Brand Design 
Sign and Graphics, a bimonthly Indian journal of the signage industry, published the case study of restaurant branding by OH! Design Studio. Titled as Combining Urban Experience With Indian Staple In Restaurant Brand Design, the case study talks about how OH! Design Studio, through its brand design process,  was able reinforce the sense of place and aptly convey the quality and style of the dining experience.

One of the key aspects of restaurant brand design is consistency. Your restaurant's branding may accurately represent who you are, but it must be executed consistently. Bringing that brand identity to life means getting a cohesive look for the restaurant in the interior design, signage, menu design, website, social media, etc.

When you go through this restaurant brand design case study notice how the overall feel of the restaurant consistently aligns with the brand identity created OH! Design Studio.

restaurant brand design
 

 About OH! Design Studio:


OH! Design Studio is a Mumbai-based branding & design agency. Founded in 2006, OH! Design Studio is a branding and design agency with a passion for launching, rebranding and accelerating brands.
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With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.

Walmart didn’t just buy an e-commerce company in India, they bought Flipkart-–a brand. Just because a company is making losses, doesn’t mean that its brand is not valuable.

The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.

Be it in India or in more evolved markets, branding plays a role in earning the psychological goodwill in the mind of their consumers.

Yet, world over not many companies hold branding as one of their core business activities. Branding in India is no exception.

But where India falls short is that in spite of having the vision to adopt a brand-driven approach, there are not enough examples to follow here. That’s where an external consultant can bring in a lot of knowledge and experience from within and across industries. Branding is a niche area of operation. Even for companies which have strong marketing departments may have much to gain from a specialist branding perspective.

You might also be interested in: Role of branding in B2B

Secondly, most Indian companies have not yet understood the impact of social media in branding. It’s surprising how easily even corporate marketers in India discount the influence of social media branding on the long term development of the brand. It’s high time companies embrace online branding in a more holistic way and stop delegating social media management to inexperienced interns or time-starved employees who have nothing to do with marketing.

About OH! Design Studio

OH! Design Studio is an integrated creative and digital firm in India. Established in 2006, the firm provides branding, design and digital services across various sectors and verticals. The firm’s key service verticals include Branding, Packaging, Digital Marketing and Space Design.

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OH! Design Studio is one of the leading branding agencies in Mumbai, India.

The firm is an integrated creative and digital branding company and provides strategic branding, design and digital services across various sectors and verticals.

From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding, brand activation and marketing. The services offered includes brand identity, brand positioning, brand architecture, brand design, marketing communication design, product packaging design, environmental graphics, SEO, social media marketing and other digital marketing services.

Headquartered in Mumbai, OH! Design Studio has successfully helped companies across industries in launching new brands and in re-branding.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through its core strength i.e graphic design. At OH! Design Studio, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.

OH! Design Studio Branding Services

 

Brand Strategy

  • Research & Insight Development
  • Brand Positioning
  • Brand Definitions
  • Content Strategy
  • Naming

Brand Identity

  • Visual Systems
  • Brand Guidelines
  • Brand Book
  • Content Development
  • Business Systems

Brand Experience

  • Web
  • Mobile
  • Print
  • Retail
  • Packaging
  • Environmental

Looking for top branding or graphic design studios in India? Contact OH! Design Studio at +919820854943 or letstalk@ohdesignstudio.com .

OH! Design Studio On Social Media

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Creative Projects of OH! Design Studio


Product Packaging Design by OH! Design Studio
 
Premium Coffee Table Book Design by OH! Design


Space Branding & Design by OH! Design Studio


Luxury Real Estate Brochure Design by OH! Design Studio

Brand Identity Design by OH! Design Studio
logo design by Oh design studio


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oh design studio-top branding agencies in india

Branding agency OH! Design Studio is headquartered in Mumbai, India and was established in 2006.

OH! is an integrated creative and digital firm in India. The company provides branding, design and digital services across various sectors and verticals.

About OH! Design Studio


As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through one of its core strength i.e. graphic design.

OH! Design Studio follows the belief that design has the power to change behavior. OH! excels in designing the visual language brands need to tell their story.

Apart from strong creative aesthetic design, what makes OH! Design Studio as one of the best branding agencies in Mumbai, India is their in-house expertise for Digital Branding.

Digital channels and assets are used to communicate a brand’s positioning as part of multi-channel brand communication or engagement programs. The overall aim of the businesses should be to deliver an authentic and consistent total brand experience that is aligned with the brand’s strategy, positioning and purpose. 

OH! Design Studio offers integrated digital branding and marketing services to help build and promote brands in the digital space by integrating brand strategy at the core of their digital marketing strategy.

The four service verticals of OH! Design Studio

  • Branding
  • Packaging Design
  • Digital Marketing
  • Space Design


Looking for a branding agency in India? We can help.

For more information contact:

OH! Design Studio 

letstalk@ohdesignstudio.com 

+919820854943

. . .
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Branding agency OH! Design Studio recently designed the brand identity of Al Kiera – an upcoming child development and learning school in India.

Not all children of school age develop at the same pace. Some growth barriers develop into more serious problems that continue into the later stage. The de-evolution of their confidence forces such kids to stay grounded. Al Kiera provides the required training for personality development of such kids.

OH! Design was appointed to design the logo for this child personality development school. They created a simple logo representing wings provided by Al Kiera that helps kids rise above their growth barriers and soar high with confidence.

branding agency in mumbai
Al Kiera Logo - OH! Design Studio

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You might also be interested in: Logos with hidden meanings
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Is it possible for small businesses to compete with large brands?

Some would consider that established brands have unlimited funds for marketing or at least amount so huge that they easily hog whole market share.

With a clearly defined niche target audience, even small businesses can effectively compete with large brands.

Here is a brief introduction to target audience and why it is important for branding.



Introduction to Target Audience


As a product owner, you would want to believe that whole world will love your products.

The reality is that not everyone “needs” your product and those who do need it may or may not “like” what you are offering.

In other words, only a small population is interested in your product.

That’s your primary target audience- the group of people you should target with advertising or other forms of promotions.

It’s like how you play darts game by throwing darts onto different parts of the board. Let’s say target audience is that board- every dart you throw is targeted or aimed to hit the board.




Example of Target Audience


For a baby diaper product, primary target audience/ market segment could be guardians and healthcare professionals of babies and toddlers who use baby products as part of their daily routine. The secondary target audience/ market segment could be anyone who purchases these products for family and friends with babies and toddlers.  The basic product positioning would be in the development stages of babies and toddlers.
 

Why identifying target audience is important for branding?


  • As part of brand development, strategist work on brand mission statement, does competitive research in the target category, outlines the key qualities and benefits of the brand offering, etc. 

Rather than creating a brand which appeals everyone, which is not possible and can make marketing more vague, a company can better position its brand with messaging, packaging design, advertisements, products, services and so on that appeal to those specific audience groups. Even pricing, packaging design and distribution channels are decided to appeal to a brand's target market.

Defining a target audience allows to focus brand marketing money and attention on the people most likely to provide an ROI.

Related Reading: What is a brand?

  • At our branding company OH! Design Studio, while working on brand design projects we start by gathering insights about the target market from the client. Information about consumers’ values, preferences, lifestyle and habits provides a framework that helps determine the brand design strategy and appropriate communication. 
Consider product packaging design for instance. 
Packaging design is still the most powerful factor in product marketing to attract consumers. It is very difficult to separate consumer’s perception of the brand from its product packaging. Poor quality design is perceived as packaging a cheaper product with inferior quality. The choice of design elements, design structure and text must be then be driven by the kind of people the brand is targeting to visually stimulate their interest in the product and to create the right kind of brand image.


Brand strategy - Misconception about Target Audience



Does that mean while targeting a specific market you are excluding those who do not fit the criteria?

No. Targeting just gives a clear sense of direction for spending marketing money and creating focused brand message on a specific market that is more likely to buy from you than other markets. It is an effective as well as efficient way to reach potential clients and generate business.

Related Reading: Branding misconceptions




If you are looking for a branding or graphic design agency, then letstalk@ohdesignstudio.com . OH! Design Studio is an integrated branding + design consultancy firm in India.

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define brand

What is your idea about building a brand?

A nice logo, an interesting name and maybe an appealing look and feel- do you think it ends there?

Brand identity is just a part of brand, but it is not everything.


brand identity


Then what is a brand?

People come in contact with a brand in different ways. A prospective client making a new business inquiry interacting with your people is forming a perception about your brand. Your existing customer using your product or service forms some impression about your brand.

  • Brand is Perception Just Like Social Perceptions.

Come to think of it- don’t you form impressions about other people based on what they wear , how they talk, their body language, personality, tone of voice, how they think, etc.


In the same way, every brand has a personality and a tone of voice. A brand can choose how to communicate with their target audience and existing customers, what goals it wants to set, what strategy it wants to follow.

Read More About Target Audience >>


For example, if your website design is unappealing, looks drab or is filled with dull copy or jargon that your target audience won’t understand easily, it just gives an impression that you don’t care for your site visitors enough to give them information properly or you don't care for their experience.

Take packaging as another example. A good packaging design can create a truly unique brand personality . But this packaging has to really speak to your consumer. If you don't know enough about your consumers, then that loose connect is your brand.

OH! Design Studio recently helped reinvigorate a dairy brand by giving its packaging more personality and identity, something that this client intended to leverage for its branding benefits as a part of packaging redesign exercise.



  • Brand is Caring at every level.

A five star hotel’s marketing team which always complies with brand guidelines for all forms of communication does a wonderful job in presenting the hotel brand in a consistent way. But if that hotel’s F&B staff fails to acknowledge their customers who’ve been visiting that property for last 20 years then that’s your brand which doesn’t care much about customers.

  • Brand is Reputation

Reputation is important not just for big brands but also for small businesses and for individual service providers.Good reputation wins customer loyalty and leads to them recommending you to others.

  • Brand Identity and Design is also an important part of your brand.

You can personify your brand by giving it an identity as well as look and feel. Work with a branding agency which makes an effort to take your brand and communication design consistently across all communication channels- be it website, social media channels, blogs, brochures, packaging, and other marketing collateral which you create for promoting your business.

brand perception


If You Have A Business, You Have A Brand.

Big or small, big corporate house or a one man army- it does not matter. Brand is everything that you, your people and your business does and the way you do it. The question is what type of brand you want to create or let’s say what kind of brand perception you want to build.

You might be interested in: How branding impacts sales?
 


Getting Started

Brand perception is influenced by the overall experiences customers have with a brand. Start by defining your brand and work on the brand strategy identifying how, when and to whom you plan on communicating and delivering your brand messages. This process is called branding.


Published by a full-service branding agency in India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.
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