With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.Walmart
didn’t just buy an e-commerce company in India, they bought Flipkart-–a
brand. Just because a company is making losses, doesn’t mean that its
brand is not valuable.The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.Be
it in India or in more evolved markets, branding plays a role in
earning the psychological goodwill in the mind of their...
Showing posts with label branding company india. Show all posts
Showing posts with label branding company india. Show all posts
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