With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.Walmart
didn’t just buy an e-commerce company in India, they bought Flipkart-–a
brand. Just because a company is making losses, doesn’t mean that its
brand is not valuable.The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.Be
it in India or in more evolved markets, branding plays a role in
earning the psychological goodwill in the mind of their...
Showing posts with label brand strategy. Show all posts
Showing posts with label brand strategy. Show all posts
What is Target Audience and Why is it Important for Branding
Is it possible for small businesses to compete with large brands?
Some would consider that established brands have unlimited funds for marketing or at least amount so huge that they easily hog whole market share. With a clearly defined niche...
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