I’ve observed a lot of graphic designers focusing only on making their designs beautiful. Often they forget that every design has a purpose and that is to communicate a message or some information to its target audience effectively.
Different Strokes...
Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
Brand vs. Branding
What is meant by a brand and branding?
In a very narrow sense, brand is the unique name or symbol that identifies the seller of goods or services. But 'brand' is much more than that.
A brand for a company is like a reputation for a person. On the other hand, branding is the process of building a brand (reputation). The purpose of branding is to create a pull for the brand in the market so that it resonates strongly with the target customer.
Read more to understand what is a brand and what is...
What is a Brand?
What is your idea about building a brand?
A nice logo, an interesting name and maybe an appealing look and feel- do you think it ends there?
Brand identity is just a part of brand, but it is not everything.
Then what is a brand?
People...
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