Rebranding can be defined as the process of changing the image of a company.
It’s a marketing strategy which involves redesigning brand identity and visual assets for marketing materials, along with repositioning the company strategically. Sometimes it also involves company name change. What do companies achieve by doing so? Well, generally speaking, the idea behind rebranding is to establish a renewed identity for the brand, differentiating it from its competitors and effectively communicating the company promise.
Rebranding is not uncommon. Many major brands, ranging from Apple to Uber, have successfully rebranded in the past.
But an important question to ask is what was the reason for them to rebrand?
If you're considering rebranding, then make sure you’re doing it for the right reason(s)! This way you can ensure that the right approach is taken for rebranding and that the effort will achieve the expected results in the business.
What are the reasons for company Rebranding?
Here are five common reasons why companies consider rebranding.
- Current aesthetics don’t speak to your company values
-You want to change the old image of the brand
-You’re venturing into new territory or offerings
-You want to change the positioning of the company
-Your company is involved in merger or acquisition.
Examples of Rebranding:
Vodafone Idea rebranded in the middle of the lockdown in 2020. Vodafone and Idea, both are established and highly recognisable brands. When Vodafone India merged with Idea Cellular, the objective of rebranding was to carry forward the legacy of these two individual brands while also reposition the new brand ‘Vi’ to mark merger completion.
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Looking for
branding agencies in India? As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.
