Branding in Marketing and Communication Design

Logo Design By OH! Design Studio For Al Kiera

Branding agency OH! Design Studio recently designed the brand identity of Al Kiera – an upcoming child development and learning school in India.

Not all children of school age develop at the same pace. Some growth barriers develop into more serious problems that continue into the later stage. The de-evolution of their confidence forces such kids to stay grounded. Al Kiera provides the required training for personality development of such kids.

OH! Design was appointed to design the logo for this child personality development school. They created a simple logo representing wings provided by Al Kiera that helps kids rise above their growth barriers and soar high with confidence.

Al Kiera Logo - OH! Design Studio

Subscribe OH! Design Studio on Youtube to get updates on the latest work by the brand studio.

You might also be interested in: Logos with hidden meanings

Great photography makes a brochure designer’s job easier. But real estate brochures are typically designed by developers and used by realtors much before the property development even starts. The real challenge for brochure designer is to bring the visual appeal to the real estate marketing collateral in the absence of actual shoot.

At OH! Design Studio, we have worked on many real estate projects. Our designers have created compelling brand communication designs for brochures, outdoor publicity campaigns, newspaper ads, etc. The one that has grabbed the attention of many designers and people on Pinterest is of 9 Almeida- A luxurious residential tower in upscale Western Suburbs of Mumbai, India. The design concept was – ‘9 reasons to move to Bandra’

Checkout OH! Design Studio on Pinterest

If you’re planning to revamp your website, then hunting for the right website design agency would be your next step. But what are your evaluation criteria? Is it the visual design skills or the coding capabilities of the web design firm? Common mistake many site owners make is they usually don’t care about the design approach of the web design firms they are evaluating.

Why UI Designer’s Approach Matters?

If a web designer starts his pitch with web design template options

OR

If you have an urge to call for home page sample design to evaluate the skills of the UI designer, then stop there!

Clearly in both instances, focus is only on the look and feel. What about the site navigation & deciding what information goes where? A good looking website doesn’t necessarily does a good job of converting site visitors into leads. A beautiful design doesn’t ensure your marketing messages resonate subconsciously with the audience telling people how they’re supposed to interact with the brand.

At OH! Design Studio, we strongly believe that UI design does not start with graphic design, but with content strategy. After all, content is the main reason why people visit your website. Content-First design is a much better UI design approach than starting with web page layouts in Photoshop.

What is Content-First UI Design?

In a nutshell, when UI design starts with content requirement for the website and design comes at the end that is content-first design-last approach.

In this approach, website content is identified on the basis of marketing goals, lead generation and SEO goals and the information requirement of the website’s target audience. That forms the basis of website navigation and the way information is structured on the site. Look and feel design comes at the end.

Website design is an important part of development and is not limited to page template designs. Any UI designer can design a website. But hiring a good UI designer who takes a logical approach towards designing can make all the difference to your online marketing communication.

Published by OH! Design Studio. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.To visit our website, click here.

Brand design and communication design has to do more than just look good.

“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs.

So what makes great design for brand communication?

Great design is invisible so that the brand message can shine through

I’ve seen graphic designers over complicate designs to convey marketing messages. The design challenge is to simplify the brand message visually in such a way that the design resonates subconsciously with the audience telling people how they’re supposed to interact with the brand. Highlight the brand and its message, not the design. "Design should never say, 'Look at me.' It should always say, 'Look at this.'" – David Craib.

Brand communication design should feel like it derives from one place

Graphic designing is an element of branding. A customer experiences brand through the product or service, that brand’s values, personality and communication among other things. So all forms of visual communication including illustrations, packaging design, point-of-sale, website design, logo design, marketing collateral etc help create a brand identity in the target buyer’s mind. Communicate the brand consistently and clearly at every touch point. It should feel like it derives from one place.

Successful design connects a brand with its target audience

What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. And what instantly catches eyeballs from rural buyer would in all probability be an instant-miss by this chic urban customer. The point is, design keeping in mind the target audience.

The original version of this post was released on Graphic Designer's Blog.

Published by OH! Design Studio - a niche branding agency based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.

Packaging Redesign Case Study: Dairy Products

Before this dairy brand tasked OH! Design Studio to redesign packaging of their entire range of products, they had already made an attempt.

They got a limited category product packaging redesigned through some other packaging design company in India. But they wanted more personality and identity than what they got from their previous attempt.

OH! Design Studio, packaging design company in Mumbai, helped reinvigorate the brand by giving its packaging the desired personality and a strong recall value.

Read this before- after comparison of the product packaging design for this dairy brand.

OH! Design Studio has an impressive portfolio of high-end real estate brochure design, especially for luxury segment. The design firm manages brochure designing from concept, design,copy to print.

At OH! Design Studio, we have worked on many real estate projects for branding, communication design and online marketing. When it comes to brochure designing, especially for luxury properties, paper choice and printing effects are an important part of successful brochure design. That’s why we insist on end-to-end execution for brochures and everything that we design for print.

1. Luxury Real Estate Brochure and Identity Design

Increasing brand awareness and building brand recall for this real estate client was the primary objective of creating this luxury real estate brochure design. Located in one of the prime areas of Mumbai Western Suburbs, we were given the task of presenting this single tower as a luxurious upscale entity.

Brochure Design Concept: Life 360 degree.

Brochure Cover Design

Brochure Custom Page Designs

2. Tri-fold brochure design

3. Brochure design for luxury villas

View a collection of OH! Design Studio's real estate marketing and communication design portfolio below:

Looking for a brochure design company or graphic design agency? Contact OH! Design Studio at letstalk@ohdesignstudio.com.

package designing tips for success branding

Branding and packaging design agency OH! Design Studio highlight three strategic packaging tips for successful product branding.

It is very difficult to separate consumer’s perception of the brand from its product packaging. That makes product packaging design an integral part of overall branding efforts.

Packaging designers have an understanding of creative and visual challenges, but they need strategic inputs from brand managers to be able to create a design that sells the product.

Here are the three things you must tell your packaging design agency for successful product branding.

Target Market and Positioning

Every company wants to sell their products to largest number of consumers, but your constraint is that marketing budgets are not infinite. So better to determine which consumer base would be most receptive to your product and let your branding agency devise packaging design to attract that target consumer group most effectively.

Brand Positioning gives a compelling picture of how the marketer wants the target market to view the brand. Since packaging design has a huge impact on the brand image, hence positioning statement must be provided to the packaging design team as a reference.

As mentioned before, brand image perceived by consumers is highly influenced by packaging design. Every designing decision that is made should be judged by how well it supports the positioning statement.

Let's take an example of cosmetic product packaging.

Is your skincare product made up of safe ingredients ? White, the color of sterility, would be a great color to incorporate in your packaging design.

Are you selling a funky cosmetic brand? An enthusiastic use of bright and exciting colors would be a great way to let the packaging design pop.

If your audience values organic skincare product, then earthy tones could give the desired tone to your packaging.

Brands use packaging as a way to effectively communicate their unique value proposition to their target customers.

Related Article: What is target audience?

Product Category

Packaging design by OH! Design Studio for OTC pharmaceutical product in pain relief category

Tell your packaging design agency exactly what category does your product belong to and who the competitors are.

Purchase decisions are mostly made at the point of sale. The packaging has to stand out from its competition and communicate effectively with the buyer.

Successful packaging design is not necessarily the most good looking one. It should be able to stand out from the clutter. A beautiful design doesn’t always guarantee that, but a research of your competitors’ packaging does help.

Also, knowing product category gives an idea about the decision shoppers make for example do they go for brands in that category or color or whether they are driven by some condition.

Packaging Design Architecture

You don’t want products of your brand competing with each other when looking at shelf space. With a large brand portfolio, brand architecture should be coherent across the range to create connectivity across segments and categories. There are many ways to get it right like standard use of your brand’s logotype, or creating guidelines on how the brand logo and sub-brand logo would appear.

Creative Packaging Design for Dairy Brand from OH! Design Studio

For new brands with no history in marketplace, packaging and branding guidelines can be prepared before establishing a new product’s image in the eyes of consumer. For exiting brands, visual elects are already a part of it’s brand equity and hence any change in brand design must be handled with care.

If this sounds relevant to you, letstalk@ohdesignstudio.com for branding and packaging design services. OH! Design Studio is a branding firm in Mumbai, India.

Navigation