Branding in Marketing and Communication Design

OH! Design Studio Created Brand Identity For Al Kiera

OH! Design Studio recently designed the brand identity of Al Kiera — an upcoming child development and learning school in India.

Not all children of school age develop at the same pace. Some growth barriers develop into more serious problems that continue into the later stage. The de-evolution of their confidence forces such kids to stay grounded. Al Kiera provides the required training for personality development of such kids.

OH! Design was appointed to design the logo for this child personality development school. They created a simple logo representing wings provided by Al Kiera that helps kids rise above their growth barriers and soar high with confidence.

Follow OH! Design Studio on Twitter to get updates on the latest work by the brand studio.

Rebranding can be defined as the process of changing the image of a company.

It’s a marketing strategy which involves redesigning brand identity and visual assets for marketing materials, along with repositioning the company strategically. Sometimes it also involves company name change. What do companies achieve by doing so? Well, generally speaking, the idea behind rebranding is to establish a renewed identity for the brand, differentiating it from its competitors and effectively communicating the company promise.

Rebranding is not uncommon. Many major brands, ranging from Apple to Uber, have successfully rebranded in the past.

But an important question to ask is what was the reason for them to rebrand?

If you're considering rebranding, then make sure you’re doing it for the right reason(s)! This way you can ensure that the right approach is taken for rebranding and that the effort will achieve the expected results in the business.

What are the reasons for company Rebranding?

Here are five common reasons why companies consider rebranding.
- Current aesthetics don’t speak to your company values
-You want to change the old image of the brand
-You’re venturing into new territory or offerings
-You want to change the positioning of the company
-Your company is involved in merger or acquisition.

Examples of Rebranding:

Vodafone Idea rebranded in the middle of the lockdown in 2020. Vodafone and Idea, both are established and highly recognisable brands. When Vodafone India merged with Idea Cellular, the objective of rebranding was to carry forward the legacy of these two individual brands while also reposition the new brand ‘Vi’ to mark merger completion.

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Looking for branding agencies in India? As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

I’ve observed a lot of graphic designers focusing only on making their designs beautiful. Often they forget that every design has a purpose and that is to communicate a message or some information to its target audience effectively.

Different Strokes For Different Folks

I’m not saying that the designs should not be attractive. Of course the logo design, brochure design or packaging needs to look attractive, but ‘attractive design’ is relative.

What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. And what instantly catches eyeballs from rural buyer would in all probability be an instant-miss by this chic urban customer. The point is, design keeping in mind the target audience.

Inconsistent brands confuse buyers

Graphic designing is an element of branding. A customer experiences brand through the product or service, that brand’s values, personality and communication among other things. So all forms of visual communication including illustrations, packaging design, point-of-sale, website design, logo design, marketing collateral etc help create a brand identity in the target buyer’s mind. Communicate the brand consistently and clearly at every touch point. It should feel like it derives from one place.

Great design is invisible so that the brand message can shine through

I’ve seen graphic designers over complicate designs to convey marketing messages. The design challenge is to simplify the brand message visually in such a way that the design resonates subconsciously with the audience telling people how they’re supposed to interact with the brand. Highlight the brand and its message, not the design. “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” – David Craib

Published by OH! Design Studio – a branding and integrated graphic design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

What is meant by a brand and branding?

In a very narrow sense, brand is the unique name or symbol that identifies the seller of goods or services. But 'brand' is much more than that.

A brand for a company is like a reputation for a person. On the other hand, branding is the process of building a brand (reputation). The purpose of branding is to create a pull for the brand in the market so that it resonates strongly with the target customer.

Read more to understand what is a brand and what is branding.

According to a research (1), the main reason marketers use social media platforms is to increase brand awareness. In fact 70% marketers chose this option as the No. 1 reason.

Clearly, social media today is more about deepening the connection with the consumers and less about sales. In that case, it helps to know the reasons for consumers to follow brands on social media. -what they want and more importantly what they don’t want.

Top reasons why consumers follow brands on social media

According to the findings of this survey, 50% of consumers follow brands on social media to learn about their new products and services. If this has inspired you to make more posts related to products/ services, then hold-on and check out the next top reason for consumers for follow brand channels.

48% of the consumers want to be entertained by brands on social media. That’s interesting because it clearly calls out for content which is not salesy.

what content consumers like on brands' social media channels

Balancing these top two reasons pose a creative challenge for social media marketing agencies or creative teams managing the brands’ social media channels.

Social Media For Brand Awareness Case Study: Checkout how an Indian dairy brand pulled it off successfully in promoting their products and at the same time entertaining their followers.

Why do consumers unfollow brands on social media?

To be successful on social media, it’s equally important for brands to understand what is that puts off their audience.

Poor customer service is the number one reason why consumers will unfollow a brand on social media, followed by posting irrelevant content.

what content consumers dislike on brands' social media channels

When it comes to boosting brand awareness, social media is one of the key marketing channels today. But it’s not a platform where brands can succeed by having a one-sided conversation. Social media is all about connecting with the target audience, and for that it’s important to understand what type of content works and what doesn’t.

Looking for social media marketing agency in India?

OH! Design Studio is a fully integrated creative and digital marketing firm based in Mumbai. At OH!, we have successfully delivered social media management services to B2B and B2C organizations. Tell us about your business and we will work with you to plan out an optimum social media strategy mapped to your business and marketing goals.

letstalk@ohdesignstudio.com

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(1) About the survey: Social Sprout surveyed more than 1000 social marketers and more than 1000 consumers for this research. Source of survey and images: https://sproutsocial.com/insights/data/index/

oh design studio-top branding agencies in india

Branding agency OH! Design Studio is headquartered in Mumbai, India and was established in 2006.

OH! is an integrated creative and digital firm in India. The company provides branding, design and digital services across various sectors and verticals.

About OH! Design Studio

As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through one of its core strength i.e. graphic design.

OH! Design Studio follows the belief that design has the power to change behavior. OH! excels in designing the visual language brands need to tell their story.

Apart from strong creative aesthetic design, what makes OH! Design Studio as one of the best branding agencies in Mumbai, India is their in-house expertise for Digital Branding.

Digital channels and assets are used to communicate a brand’s positioning as part of multi-channel brand communication or engagement programs. The overall aim of the businesses should be to deliver an authentic and consistent total brand experience that is aligned with the brand’s strategy, positioning and purpose.

OH! Design Studio offers integrated digital branding and marketing services to help build and promote brands in the digital space by integrating brand strategy at the core of their digital marketing strategy.

The four service verticals of OH! Design Studio

Branding
Packaging Design
Digital Marketing
Space Design

Looking for a branding agency in India? We can help.

For more information contact:

OH! Design Studio

letstalk@ohdesignstudio.com

+919820854943

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What Makes A Coffee Table Book Perfect For Telling Brand’s Story?

Coffee Table Books are exclusive and visually impactful books with captivating images and text. Such books are a wonderful way for readers to enjoy great works of art and photography in their home, but that s not their only purpose. The most common use of coffee table books is to use it as an accent piece to enhance the interiors or to entertain guests patiently waiting for their host to emerge from some other room.

Here's an example of a coffee table book on ethnic art and customs in India, designed for people interested in Indian Legacy.

Folk Yatra - Coffee Table Book

While some buy coffee table books purely for display, some buy it to make a personal statement about themselves. These books occupy the prime real estate of the table tops instead of dusty book shelves. By leaving a book out on the table for all to see, they're putting themselves out there. It's like saying -This is what I like, and This is what I know.

So How Can Brands Use Coffee Table Books for Marketing?

Through the medium of coffee table book, brands can tell their story. At OH! Design Studio, coffee table book designers worked on similar project. The client's company was reaching milestone date. They wanted to reflect on their success.

We designed a coffee table book for them to showcase the history of their brand chronologically, highlighting the products, people and environments that have shaped their evolution.

Coffee Table Book Designs By OH! Design Studio

Taj Hotels - Coffee Table Book

Sakhi - Coffee Table Book

Chrysalis- Exim Bank Coffee Table Book

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