According to the CMO Survey report 2019 (see footnote), CMOs are increasing the social media marketing spends.This, as per the survey, is inspite of a relatively modest contribution of social media to enterprise performance.
So Why are CMOs Doubling their Social Media Investments now?
Following reasons have been identified for this trend in 2019:1. Social media can provide powerful insights about the consumers. Beyond the engagement, social media help in sentiment analysis,measuring online behaviour...
Why Social Media For Customer Service Is So Important
Did you know that 77% of customers would recommend a brand to a friend after having a single positive experience [1]And
if you care for good customer experience, then you cannot afford to
undermine the importance of customer service. According to a...
More Marketers Are Embracing This Style of Corporate Brochure
Corporate
brochure is an important company marketing collateral for every
business. It gives a voice to the company. It communicates the brand
values, highlights the brand strengths and creates the desired brand
image which is made up of facts, vision and feelings. When used
strategically, a corporate brochure can serve as an excellent tool for
corporate storytelling.Increasingly, marketers are deciding to make company brochures more engaging. They are embracing a different style of corporate...
Why An In-House Social Media Team Almost Got Fired
I
once sat in a meeting where the company’s in-house digital marketing
executive reported on social performance and was delighted that they get
N likes on an average for their posts on Instagram. The team decided
this was a success as they were achieving their goal of ‘building brand
awareness’.However,
on closer inspection, the e-commerce website had hardly seen any
traffic increase from these sources.Unfortunately, the business was
unable to justify the role of their in-house digital team...
What’s the difference between a branding, brand identity and logo?
What is the relation between a brand & its logoFor starters, a logo is not a brand. Logo design is definitely a part of a brand and its identity, but it is not everything.Let’s understand the meaning and purpose of each of the following before looking...
Build A Lifestyle Around Your Brand
Early this week, at OH! Design Studio, our branding team was brainstorming a new product launch for a client.How do you create desire for a product, we asked the team.Customers
have access to a broad spectrum of products and the choices are
limitless....
Visual Cues For Social Media Marketers on Smaller Teams To Build Brand Recognition
Often
small businesses and non-profits site lack of marketing team strength
as a reason for ineffective social media marketing outcomes. It’s
interesting to note that even larger teams often make same type of social media marketing mistakes.I was...
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