Branding in Marketing and Communication Design

Brand vs. Branding

What is meant by a brand and branding?

In a very narrow sense, brand is the unique name or symbol that identifies the seller of goods or services. But 'brand' is much more than that.

A brand for a company is like a reputation for a person. On the other hand, branding is the process of building a brand (reputation). The purpose of branding is to create a pull for the brand in the market so that it resonates strongly with the target customer.

Read more to understand what is a brand and what is branding.

According to a research (1), the main reason marketers use social media platforms is to increase brand awareness. In fact 70% marketers chose this option as the No. 1 reason.

Clearly, social media today is more about deepening the connection with the consumers and less about sales. In that case, it helps to know the reasons for consumers to follow brands on social media. -what they want and more importantly what they don’t want.

Top reasons why consumers follow brands on social media

According to the findings of this survey, 50% of consumers follow brands on social media to learn about their new products and services. If this has inspired you to make more posts related to products/ services, then hold-on and check out the next top reason for consumers for follow brand channels.

48% of the consumers want to be entertained by brands on social media. That’s interesting because it clearly calls out for content which is not salesy.

what content consumers like on brands' social media channels

Balancing these top two reasons pose a creative challenge for social media marketing agencies or creative teams managing the brands’ social media channels.

Social Media For Brand Awareness Case Study: Checkout how an Indian dairy brand pulled it off successfully in promoting their products and at the same time entertaining their followers.

Why do consumers unfollow brands on social media?

To be successful on social media, it’s equally important for brands to understand what is that puts off their audience.

Poor customer service is the number one reason why consumers will unfollow a brand on social media, followed by posting irrelevant content.

what content consumers dislike on brands' social media channels

When it comes to boosting brand awareness, social media is one of the key marketing channels today. But it’s not a platform where brands can succeed by having a one-sided conversation. Social media is all about connecting with the target audience, and for that it’s important to understand what type of content works and what doesn’t.

Looking for social media marketing agency in India?

OH! Design Studio is a fully integrated creative and digital marketing firm based in Mumbai. At OH!, we have successfully delivered social media management services to B2B and B2C organizations. Tell us about your business and we will work with you to plan out an optimum social media strategy mapped to your business and marketing goals.

letstalk@ohdesignstudio.com

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(1) About the survey: Social Sprout surveyed more than 1000 social marketers and more than 1000 consumers for this research. Source of survey and images: https://sproutsocial.com/insights/data/index/

oh design studio-top branding agencies in india

Branding agency OH! Design Studio is headquartered in Mumbai, India and was established in 2006.

OH! is an integrated creative and digital firm in India. The company provides branding, design and digital services across various sectors and verticals.

About OH! Design Studio

As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through one of its core strength i.e. graphic design.

OH! Design Studio follows the belief that design has the power to change behavior. OH! excels in designing the visual language brands need to tell their story.

Apart from strong creative aesthetic design, what makes OH! Design Studio as one of the best branding agencies in Mumbai, India is their in-house expertise for Digital Branding.

Digital channels and assets are used to communicate a brand’s positioning as part of multi-channel brand communication or engagement programs. The overall aim of the businesses should be to deliver an authentic and consistent total brand experience that is aligned with the brand’s strategy, positioning and purpose.

OH! Design Studio offers integrated digital branding and marketing services to help build and promote brands in the digital space by integrating brand strategy at the core of their digital marketing strategy.

The four service verticals of OH! Design Studio

Branding
Packaging Design
Digital Marketing
Space Design

Looking for a branding agency in India? We can help.

For more information contact:

OH! Design Studio

letstalk@ohdesignstudio.com

+919820854943

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What Makes A Coffee Table Book Perfect For Telling Brand’s Story?

Coffee Table Books are exclusive and visually impactful books with captivating images and text. Such books are a wonderful way for readers to enjoy great works of art and photography in their home, but that s not their only purpose. The most common use of coffee table books is to use it as an accent piece to enhance the interiors or to entertain guests patiently waiting for their host to emerge from some other room.

Here's an example of a coffee table book on ethnic art and customs in India, designed for people interested in Indian Legacy.

Folk Yatra - Coffee Table Book

While some buy coffee table books purely for display, some buy it to make a personal statement about themselves. These books occupy the prime real estate of the table tops instead of dusty book shelves. By leaving a book out on the table for all to see, they're putting themselves out there. It's like saying -This is what I like, and This is what I know.

So How Can Brands Use Coffee Table Books for Marketing?

Through the medium of coffee table book, brands can tell their story. At OH! Design Studio, coffee table book designers worked on similar project. The client's company was reaching milestone date. They wanted to reflect on their success.

We designed a coffee table book for them to showcase the history of their brand chronologically, highlighting the products, people and environments that have shaped their evolution.

Coffee Table Book Designs By OH! Design Studio

Taj Hotels - Coffee Table Book

Sakhi - Coffee Table Book

Chrysalis- Exim Bank Coffee Table Book

Logo Design By OH! Design Studio For Al Kiera

Branding agency OH! Design Studio recently designed the brand identity of Al Kiera – an upcoming child development and learning school in India.

Not all children of school age develop at the same pace. Some growth barriers develop into more serious problems that continue into the later stage. The de-evolution of their confidence forces such kids to stay grounded. Al Kiera provides the required training for personality development of such kids.

OH! Design was appointed to design the logo for this child personality development school. They created a simple logo representing wings provided by Al Kiera that helps kids rise above their growth barriers and soar high with confidence.

Al Kiera Logo - OH! Design Studio

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You might also be interested in: Logos with hidden meanings

Great photography makes a brochure designer’s job easier. But real estate brochures are typically designed by developers and used by realtors much before the property development even starts. The real challenge for brochure designer is to bring the visual appeal to the real estate marketing collateral in the absence of actual shoot.

At OH! Design Studio, we have worked on many real estate projects. Our designers have created compelling brand communication designs for brochures, outdoor publicity campaigns, newspaper ads, etc. The one that has grabbed the attention of many designers and people on Pinterest is of 9 Almeida- A luxurious residential tower in upscale Western Suburbs of Mumbai, India. The design concept was – ‘9 reasons to move to Bandra’

Checkout OH! Design Studio on Pinterest

If you’re planning to revamp your website, then hunting for the right website design agency would be your next step. But what are your evaluation criteria? Is it the visual design skills or the coding capabilities of the web design firm? Common mistake many site owners make is they usually don’t care about the design approach of the web design firms they are evaluating.

Why UI Designer’s Approach Matters?

If a web designer starts his pitch with web design template options

OR

If you have an urge to call for home page sample design to evaluate the skills of the UI designer, then stop there!

Clearly in both instances, focus is only on the look and feel. What about the site navigation & deciding what information goes where? A good looking website doesn’t necessarily does a good job of converting site visitors into leads. A beautiful design doesn’t ensure your marketing messages resonate subconsciously with the audience telling people how they’re supposed to interact with the brand.

At OH! Design Studio, we strongly believe that UI design does not start with graphic design, but with content strategy. After all, content is the main reason why people visit your website. Content-First design is a much better UI design approach than starting with web page layouts in Photoshop.

What is Content-First UI Design?

In a nutshell, when UI design starts with content requirement for the website and design comes at the end that is content-first design-last approach.

In this approach, website content is identified on the basis of marketing goals, lead generation and SEO goals and the information requirement of the website’s target audience. That forms the basis of website navigation and the way information is structured on the site. Look and feel design comes at the end.

Website design is an important part of development and is not limited to page template designs. Any UI designer can design a website. But hiring a good UI designer who takes a logical approach towards designing can make all the difference to your online marketing communication.

Published by OH! Design Studio. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online promotion.To visit our website, click here.

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