When utilized and designed well, a corporate brochure can act as an effective marketing instrument for a company. While there are multiple ways to design a company brochure, brand design agency OH! Design Studio believes that there are some key factors which can make a huge difference in the effectiveness of a corporate brochure to promote a product or service offering. From responding to inquiries by warm prospects to to staying top of mind with prospects, the benefits of company brochure in marketing is limited to your creativity and imagination.

So, what makes a corporate brochure design effective?

Messaging is the foundational part of any marketing asset and corporate brochure is no different. The messaging has to resonate with the target audience.

Brand Personality portrayed through the company brochure must be in sync with the intended personality and tonality of the brand

Bespoke Presentation is the need of the hour in a distracted world that we are living in.

Aesthetic Design is important not just for the inner design but also foe increasing the pickup appeal of the brochure.

Clear Call To Action must be planned for the corporate brochure. After all the idea is not just to give information to prospects, but also to make them take some action.

Printing Quality can literally make or break the look of the brochure. It includes not just the quality of printing machine, but also the paper quality, the effects, etc

Looking for a brochure design company in India? OH! Design Studio is one of the top graphic design companies in India and has worked with clients across multiple segments for designing award-winning custom brochures.     

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OH! Design Studio is a well known and one of the leading design firms in India for producing award-winning corporate coffee table books.

Having closely worked with various corporate for designing premium coffee table books, OH! understands the significant role a company history book plays in preserving the unique culture of a company. It reinforces the philosophy and mission of the corporation among the current leaders and employees of the company.

OH! has designed corporate coffee table books to preserve company history, celebrate corporate anniversary and even as a corporate gift on special occasions. The team strongly believes that when the storytelling is illustrative and strong, a coffee table book can boost the company's profile considerably. 


BLOGS ON COFFEE TABLE BOOK


Take a sneak peak at OH! Design's Corporate coffee table book for Mahindra Group, India. 


About OH! Design Studio


OH! Design Studio specializes in designing well-styled coffee table books to engage the readers. Whether you want to make your readers live the story, entertain your guests to spark conversations or present your brand in a memorable way, their coffee table book designs are inspiring and compelling.

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Restaurant Brand Design 
Sign and Graphics, a bimonthly Indian journal of the signage industry, published the case study of restaurant branding by OH! Design Studio. Titled as Combining Urban Experience With Indian Staple In Restaurant Brand Design, the case study talks about how OH! Design Studio, through its brand design process,  was able reinforce the sense of place and aptly convey the quality and style of the dining experience.

One of the key aspects of restaurant brand design is consistency. Your restaurant's branding may accurately represent who you are, but it must be executed consistently. Bringing that brand identity to life means getting a cohesive look for the restaurant in the interior design, signage, menu design, website, social media, etc.

When you go through this restaurant brand design case study notice how the overall feel of the restaurant consistently aligns with the brand identity created OH! Design Studio.

restaurant brand design
 

 About OH! Design Studio:


OH! Design Studio is a Mumbai-based branding & design agency. Founded in 2006, OH! Design Studio is a branding and design agency with a passion for launching, rebranding and accelerating brands.
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product packaging design 
Effective cosmetic branding and packaging design helps in pushing potential customers to take the product off the shelves and buy them. Skincare consumers are cautious and savvy. They choose products that align with their personal values. Hence, for skincare products, packaging is one of the most important brand touch point to communicate the brand's values or core belief, so that it creates an instant connect with the potential customer.

OH! Design Studio designed the brand identity and product packaging for a London-based organic skincare brand. Through the typographic mnemonic and the subtle line patterns representing facial and earth contour, the identity connects well with the brand’s core belief i.e. all our beauty needs can be met from the Earth’s natural resources.

For packaging designs, view the presentation below:

 

Beauty Product Branding And Packaging By OH! Design Studio from OH! Design Studio
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product packaging design agency mumbai Product packaging design requires more than a good eye, especially food products.

Graphic designers who design packaging have to focus on creating a strong brand through effective design.

But what makes a good or an effective packaging design for F&B?



Packaging keeps the product safe, but another important function of packaging is to convey information to the buyer and the user about the contents within. An experienced packaging design agency understands that a simple and clear packaging design should be able to achieve that within first few seconds.

In other words, when a customer picks up this packaged product, she should immediately be able to tell what the food product is, its type and of course what brand it is.



Next time when you go shopping in a supermarket, notice how you look at products placed on the shelf. You might find yourself just glancing at them, not in detail and never in isolation. And then a distinctive and relatively more appealing packaging design catches your attention. That’s when you generally decide to take a closer look at the product.

packaging design agency mumbai

A successful packaging design is not necessarily the most good looking one. It should be able to stand out from the clutter.

Related ArticlePackaging Tips for Successful Branding

A beautiful design doesn’t always guarantee that. But a research of your competitor’s product packaging design does help.



When you get a client brief for food packaging design or say wine label design, ask them how they want their product to be seen by the shoppers. Do they want to slot their product as a price driven value brand or a premium brand?

As a graphic designer working on consumer product packaging design, you must find out how your client wants the F&B brand to come across and target what kind of buyer segment. You will be able to choose a more appropriate tone and use subtle details to appeal to that category of buyers though your design.


Related Blogs on Packaging Design


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brochure designer in mumbaiIn the digital age, the definition of marketing collateral has evolved to include digital assets like website, eBooks, etc.

Most likely you already knew that :) What you want to know is whether brochures are still relevant. Do people still interact with a printed brochure in the age of new media? Is it worth investing in them?

Don’t be surprised if I say marketing brochures are still an important part of the marketing mix. Big or small, enterprise or start-up, B2B or B2C, organisations use brochures for communicating with customers at different touch points.

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Take a look at the ways to make use of marketing brochures or the types of marketing brochures.

Here are four reasons why brochures are still considered an important marketing collateral to showcase the brand and its offerings.


1. A Break from the Digital Monotony

What was new and novel has turned into a pile of clutter. We skim through countless emails and articles every day. Mechanically move from one to the next. Printed marketing brochures offer a break from this digital monotony. It offers an alternative medium to connect with your audience.

Also, imagine reaching out to CXO audience through email. Well most probably you won’t pass through their assistant’s sight. A physical copy of a printed brochure occupies real estate on the CXO’s desk.


2. Tangible Impression

Well designed and appealing print collateral still has the power to make a tangible impression. It hits you straight. It literally adds weight to your brand’s presence. And that experience is derived from the intersection of a nice design, content and the quality or print and paper. Creative brochure designers skilled in brand design use content and design in harmony with the overall brand guidelines. That helps in strengthening the brand image.


3. A way to Drive Traffic to Digital Channels

Printed brochures offer a way to drive traffic to digital channels. To maximize the impact of your marketing plan, think beyond the single dimension approach and integrate digital and print. Whether it is our product catalog communicating with your customers post purchase, or an exhibition giveaway brochure targeting prospects in pre-purchase stage, every type of brochure can be designed to drive traffic to your organisation’s digital channel. The trick is to integrate it properly within the content of the brochure.


4. Tap Physical Customer Presence


Finally, no matter how much time your target audience spends online, they still exist in the physical world. They still go to retail store or attend events. They still visit their doctor’s clinic and they still spend considerable amount of time offline. What better way to tap their physical presence with an impressive printed brochure.

Digital age has given a new power to printed marketing collateral to re-engage the target audience. The key lies in giving a clear purpose to the brochures and integrating them wisely in the overall integrated marketing plan.

You might also be interested in: Creative real estate brochure designs

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With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.

Walmart didn’t just buy an e-commerce company in India, they bought Flipkart-–a brand. Just because a company is making losses, doesn’t mean that its brand is not valuable.

The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.

Be it in India or in more evolved markets, branding plays a role in earning the psychological goodwill in the mind of their consumers.

Yet, world over not many companies hold branding as one of their core business activities. Branding in India is no exception.

But where India falls short is that in spite of having the vision to adopt a brand-driven approach, there are not enough examples to follow here. That’s where an external consultant can bring in a lot of knowledge and experience from within and across industries. Branding is a niche area of operation. Even for companies which have strong marketing departments may have much to gain from a specialist branding perspective.

You might also be interested in: Role of branding in B2B

Secondly, most Indian companies have not yet understood the impact of social media in branding. It’s surprising how easily even corporate marketers in India discount the influence of social media branding on the long term development of the brand. It’s high time companies embrace online branding in a more holistic way and stop delegating social media management to inexperienced interns or time-starved employees who have nothing to do with marketing.

About OH! Design Studio

OH! Design Studio is an integrated creative and digital firm in India. Established in 2006, the firm provides branding, design and digital services across various sectors and verticals. The firm’s key service verticals include Branding, Packaging, Digital Marketing and Space Design.

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According to the CMO Survey report 2019 (see footnote), CMOs are increasing the social media marketing spends.

This, as per the survey, is inspite of a relatively modest contribution of social media to enterprise performance.


So Why are CMOs Doubling their Social Media Investments now?


Following reasons have been identified for this trend in 2019:

1. Social media can provide powerful insights about the consumers. Beyond the engagement, social media help in sentiment analysis,measuring online behaviour of consumers and brand engagement.

2. Social media is made for mobile and mobile is the future of consumer engagement. Visual content and short updates are apt for social media and consumers interact with this bite-size chunks throughout the day using their mobile devices. That not only helps in building consumer profile but also amp up the marketers’ reach though post likes, shares and comments. Esp. the latter part is not possible with digital advertising.

3. Social media engagement and ad reinforcement is more memorable than the extremely costly digital advertising. As consumers are exposed to so many ads per day, it’s unlikely for individual interactions to realise returns.

4. Social media as a platform can be controlled and is relatively low-cost to operate. Companies can continually test campaigns on their platform, get immediate results, and scale successful outcomes.

Note: According to this survey, outside social media agencies continue to play an important role in guiding social media activities in companies, with this survey recording the highest level of engagement in several years.

The CMO Survey is sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business.

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social media agency in mumbaiDid you know that 77% of customers would recommend a brand to a friend after having a single positive experience [1]

And if you care for good customer experience, then you cannot afford to undermine the importance of customer service. According to a study by Hubspot[2], 93% of customers are likely to make repeat purchases with companies who offer excellent customer service.



Customer service is always going to be a crucial aspect of customer experience. But in the digital age, it is also lot more visible to everyone.

Consumers have started taking their customer service inquiries online, including offline retail customers. For someone who made a purchase through an online channel, chances of her engaging online for post-purchase sales are high. For retail store customers, social media is a quicker way, although it’s likely that they might do it publicly.

Hence from online reviews to customer complaints and issues, everything is easier to find on social media than ever before.

And this customer experience feedback is not sitting isolated on social platforms. Everyone is so connected on social media. That makes a perfect case for brands to use social media as a customer service tool. In fact, many brands have developed significantly more active social accounts, all for the sake of interacting with the massive user base spread across social media channels.



One of the common social media mistakes which businesses overlook is that they ignore comments. Even brands with dedicated resources sometimes overlook such an important aspect of brand experience.

  • Offering customer service on social media offers an easy way to speak directly to the customer.
  • Answering a customer complaint can increase customer advocacy by as much as 25%, meaning that responding to complaints can help create loyal customers [3].
  • Using social media for customer service helps in building good reputation by highlighting positive reviews and customer experience stories. It also allows dealing with negative reviews or bad experience quickly
  • It gives an opportunity to collect all the data and identify trends, common customer pain points or requests for new features/products.

If you believe that good customer experience leads to better brand advocacy and improved sales, then do not ignore the customer service opportunity on social media platform. For professional assistance, work with a professional social media agency.

OH! Design Studio is an integrated branding and social media agency in Mumbai. The firm has provided social media services to various B2B & B2C clients like software, F&B, SaS, electronics, fashion, etc.

References:

[1] https://experiencematters.blog/2017/02/23/customer-experience-leads-to-recommendations-charts-for-20-industries/

[2] https://blog.hubspot.com/news-trends/customer-acquisition-study

[3] https://www.convinceandconvert.com/social-media-research/5-social-media-customer-service-stats-you-must-know/

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Corporate brochure is an important company marketing collateral for every business. It gives a voice to the company. It communicates the brand values, highlights the brand strengths and creates the desired brand image which is made up of facts, vision and feelings. When used strategically, a corporate brochure can serve as an excellent tool for corporate storytelling.

Increasingly, marketers are deciding to make company brochures more engaging. They are embracing a different style of corporate brochure design to take it to the next level.

What is it that marketers are doing differently?

Well, they are indulging in presenting the company information in a highly visually engaging way. Marketers are opting for coffee table book inspired corporate brochures to present their brand in a memorable way.


Corporate Brochures Inspired by Coffee Table Book Format


Coffee table book format is larger and lavishly illustrated. They are like high-end art books and designed to offer visual treats to its readers.

Leading Indian coffee table book design company OH! Design Studio believes that presenting a company brochure in the form of a coffee table book is a wonderful way to create a powerful visual impact on the readers and stakeholders of the company.

Here are some such corporate brochure projects shared by one of the top corporate brochure design companies in India — OH! Design Studio. OH! Design, a Mumbai-based integrated branding and digital marketing agency, specializes in designing compelling, inspiring and state-of-the-art coffee table books. 


1. Portfolio of a leading Indian architectural & interior design firm


ZZ Architects use this brochure as a coffee table book to engage their clientele in the reception area or meeting rooms ,while the latter is patiently waiting for their host to join them.

The brochure has a grand and exclusive feel to it. At the same time, the graphics are modern and clean. Together these elements communicate and highlight the brand promise of the client’s firm and do justice to the presentation of their bespoke and contemporary projects.


2. Corporate brochure for the largest valve manufacturers in India


Using the coffee table book format, OH! Design Studio designed this company brochure to express the legacy of an iconic company. By using stories, imagery and design, OH! presented a visually engaging journey of this company through time.

For more information, connect with OH! Design Studio at letstalk@ohdesignstudio.com

Other links that might interest you:

A unique corporate brochure design for a financial services firm

How Coffee Table Books are used for sparking conversations in marketing.

8 Ways in which businesses use marketing brochures

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I once sat in a meeting where the company’s in-house digital marketing executive reported on social performance and was delighted that they get N likes on an average for their posts on Instagram. The team decided this was a success as they were achieving their goal of ‘building brand awareness’.

However, on closer inspection, the e-commerce website had hardly seen any traffic increase from these sources.Unfortunately, the business was unable to justify the role of their in-house digital team as they could not see any social media RoI.


Why Did this Happen?


Not setting social media goals is one of the biggest social media mistakes marketers make. But setting vague goals which are not relevant for the business would be like setting yourself a trap.

In this case, the digital team and the business both had a common goal i.e to increase brand awareness. But they failed to define it in a meaningful way.

In the absence of well defined social media goals, the team was unable to point to specific actions and steps to be taken to meet their business’ needs. They got distracted by the good-looking reports instead of measuring performance to meet their business’ needs and justify their role.

Key social media goal setting mistakes they made


The goal was not specific.


What does “increase awareness” mean? Does it mean more followers? Or does it mean making more people interested in learning about your product?

Also, how much better do you want to get at it? You want new followers or an increase in traffic on product pages?


The goal did not have any metric


“Increase Facebook followers” or “increase web traffic” is fine, but it needs some kind of a metric and there should be a way to measure it.

So you could say ‘I need 1000 new Facebook followers ….’ or ‘I want a 20% increase in website traffic……’ . Both are measurable, the former one from FB insights and the latter one from Google Analytics.


The goal was not time bound


When goals are not time bound, there is no accountability for progress.

Coming back to your goal, you could say “I want to increase FB followers to 1000 by end of the month’ or ‘I want to increase website traffic by 20% by the end of the quarter’.



The S.M.A.R.T goal framework helps in structuring the growth objectives in a way that’s clear, trackable and helps in planning actions and steps to achieve those goals.

SMART is an acronym that stands for

  • Specific: Well defined, clear, and unambiguous
  • Measurable: With specific criteria that measure your progress towards the accomplishment of the goal
  • Achievable: Attainable and not impossible to achieve
  • Realistic: Within reach, realistic, and relevant to your larger business objectives.
  • Timely: With a clearly defined timeline

As a social media marketing strategist, my role was to assess the current situation, set SMART goals and prepare a strategic social media plan for this business. The client’s in-house digital team was then aligned to the updated social media marketing strategy.

The writer works as a social media marketing strategist at the branding agency OH! Design Studio. OH! Design Studio is an integrated creative and digital agency based in Mumbai, India.

Looking for a social media agency? LetsTalk@ohdesignstudio.com

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brand identity designer in mumbai


What is the relation between a brand & its logo


For starters, a logo is not a brand. Logo design is definitely a part of a brand and its identity, but it is not everything.

Let’s understand the meaning and purpose of each of the following before looking at how they are all related to each other.

  • Brand
  • Brand Identity
  • Logo


What is a Brand?


what is brand?
Brand is like any other living being with a name, identity and personality.

Like how people form impression about other people, they also make inferences about your company.

If you sell consumer products, then your product is your brand- good or bad depends on the expectations and experiences of the consumers with your product. Now even if your competitor is selling exactly the same product, however your brand’s value as perceived by your consumer is what really differentiates your product from what your competitor is selling. Products can be copied but brands are unique.

Brand design, visuals and colors gives a unique visual appearance to your brand, but the effort required to create differentiation of your brand in consumer’s mind goes beyond the design and graphics.

For more about brand perception in simple terms, following link is recommended: What is a Brand?

Brand Identity

  • The visible elements of a brand comprising of brand name, logo, colors, typeface and graphics are some of the things which form the brand’s identity. But there’s more to brand identity than just the physical aspect of the brand that makes it visually recognizable.
  • Brand Communication Style i.e. how the brand communicates, its tone of voice, writing style, design style in marketing collaterals, signage, messages and actions.
  • Brand’s value system

Logo Design

Logo is the central identifiable visual element that helps people remembers a brand. This graphic appears on everything that relates to the business to reinforce the visual identity of the brand.

The purpose of logo is identification.

Example:

Mahindra’s CanvasM corporate logo design by branding agency OH! Design Studio

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Use of this logo for online and offline communication:Image for post

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Published by OH! Design Studio — a niche branding agency in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

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Early this week, at OH! Design Studio, our branding team was brainstorming a new product launch for a client.

How do you create desire for a product, we asked the team.

Customers have access to a broad spectrum of products and the choices are limitless. But they don’t want to be “sold to” by brands. Instead, they’re looking for an experience that could motivate them to invest and buy.

Today, brands need to embed themselves in their audience’s lives and that too in the long run, not just for some short term gain.

And it reminded us of this famous branding quote by Eva Chen

Build a lifestyle around your brand and the audience will follow.

 
Branding quote by Eva Chen- Build a lifestyle around your brand and the audience will follow.

Creating a lifestyle brand is about defining who or what your customer wants to become in the future, and giving them the solution that will help them to achieve that end goal.

It’s not about creating the perfect cup of tea , but convincing your audience that your tea brand strengthens the powerful relationship your audience have with themselves…. or it’s not about how great your running shoe brand is, but assuring your audience that your brand will help them become fit and healthy.

Looking for more branding inspiration? Check out more such branding quotes.

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Often small businesses and non-profits site lack of marketing team strength as a reason for ineffective social media marketing outcomes. It’s interesting to note that even larger teams often make same type of social media marketing mistakes.

I was browsing through the social media profile of a company where a fellow brand marketer works.

The company is a reputed 60 year old wealth management advisory and a national level brand. They have a full fledged in-house marketing team, which includes three digital marketers.

So let’s say they have a fairly resourceful team.

Yet, their social media feed lacks visual consistency. Clearly, they do not have a social media branding strategy in place.

If you’re wondering, why visual consistency matters, then here’s the short answer.

For the starters, you don’t want to confuse or alienate your existing fans. They’ll not be able to quickly differentiate your brand from the competition or the general clutter of the feed. And new followers will not be able to build recognition in the first place.

I’ll give an example.

In my social media feed, when I come across any news post, I have a tendency to not believe it unless it is from a trustworthy news publisher. I generally check the account name to decide whether to click ‘see more’ link in the text caption of the post or skip it.

But when I see the posts which look like the following, I know where it’s coming from. I recognize the brand just by looking at the visual presentation of the content- their fonts, logo placement, yellow highlights.

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If you’re looking for a more relatable example, then here’s one from Cadbury.

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Did you notice the account names? These sample posts are from different accounts of Cadbury, and yet you can see the visual branding elements being consistently and coherently used by the globally distributed teams.

So if team size has no impact on maintaining brand aesthetics consistently, then what is it?

The answer is social media style guide. This document has a wider scope, but a part of it includes visual design guidelines for social media content. It helps in keeping in-house, outsourced and distributed or even a one-member team consistent in the visual presentation of the brand on social media.

The writer works as a social media marketing strategist at OH! Design Studio. OH! Design Studio is an integrated branding and digital agency based in Mumbai, India.

Looking for a social media marketing agency? letstalk@ohdesignstudio.com

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OH! Design Studio is one of the leading branding agencies in Mumbai, India.

The firm is an integrated creative and digital branding company and provides strategic branding, design and digital services across various sectors and verticals.

From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding, brand activation and marketing. The services offered includes brand identity, brand positioning, brand architecture, brand design, marketing communication design, product packaging design, environmental graphics, SEO, social media marketing and other digital marketing services.

Headquartered in Mumbai, OH! Design Studio has successfully helped companies across industries in launching new brands and in re-branding.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through its core strength i.e graphic design. At OH! Design Studio, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.

OH! Design Studio Branding Services

 

Brand Strategy

  • Research & Insight Development
  • Brand Positioning
  • Brand Definitions
  • Content Strategy
  • Naming

Brand Identity

  • Visual Systems
  • Brand Guidelines
  • Brand Book
  • Content Development
  • Business Systems

Brand Experience

  • Web
  • Mobile
  • Print
  • Retail
  • Packaging
  • Environmental

Looking for top branding or graphic design studios in India? Contact OH! Design Studio at +919820854943 or letstalk@ohdesignstudio.com .

OH! Design Studio On Social Media

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Creative Projects of OH! Design Studio


Product Packaging Design by OH! Design Studio
 
Premium Coffee Table Book Design by OH! Design


Space Branding & Design by OH! Design Studio


Luxury Real Estate Brochure Design by OH! Design Studio

Brand Identity Design by OH! Design Studio
logo design by Oh design studio


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